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Product Description
"...this excellent book..." (Electronic Commerce Guide, 13 July 2002)
Named the ′Must Read Marketing book′ (Campaign, 27 September 2002)
"...book of the week..." (The Sunday Times, 13 October 2002)
"...the book is a whirlwind ride packed full of ideas and genuine insights..."(Marketing, 9 January 2003)
"...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)
Review
"...this excellent book..." (Electronic Commerce Guide, 13 July 2002)
Named the ′Must Read Marketing book′ (Campaign, 27 September 2002)
"...book of the week..." (The Sunday Times, 13 October 2002)
the book is a whirlwind ride packed full of ideas and genuine insights (Marketing, 9 January 2003)
"...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)
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The method was initially developed by our advertising agency. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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77% buy the item featured on this page: Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)£18.19 |
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23% buy How Disruption brought Order: The Story of a Winning Strategy in the World of Advertising£16.99 |
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