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Michael Allen's Guide to e-learning: Building Interactive, Fun and Effective Learning Programs for Any Company (Paperback)

by Michael W. Allen (Author) "Did I shout loudly enough? ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 356 pages
  • Publisher: John Wiley & Sons (18 Feb 2003)
  • Language English
  • ISBN-10: 0471203025
  • ISBN-13: 978-0471203025
  • Product Dimensions: 23.4 x 18.8 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 325,564 in Books (See Bestsellers in Books)

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Product Description

Product Description

An industry leader speaks out against boring, ineffective, costly e–learning and provides practical guidelines for creation of powerful, e–learning–based performance solutions.
e–Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e–learning. The book offers specific, pragmatic, common–sense approaches to guide the development of successful technology–assisted learning. A free CD–ROM is packed with sample applications. Michael Allen′s Guide to e–Learning enables business executives to become discerning e–learning investors and instructional designers to create meaningful performance solutions.


From the Back Cover

As an international speaker and consultant to virtually every business sector over his more than thirty–five years of research and development in technology–based instruction, Michael Allen now speaks out about his frustrations with e–learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:

"Every subject area has its bible. This is it for e–learning. This is the how–to book for both instructional designers and executives responsible for corporate e–learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work–and work well."
–Mike Groszko, Manager, DaimlerChrysler Quality Institute

"Michael Allen has done it all. He has designed and developed huge amounts of effective e–learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."
– Gloria Gery, Gery Associates

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Inside This Book (Learn More)
First Sentence
Did I shout loudly enough? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Michael Allen's Guide to e-learning: Building Interactive, Fun and Effective Learning Programs for Any Company
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5.0 out of 5 stars The art of elearning..........., 7 Jun 2009
By V. M. Minto "Minnie" (London) - See all my reviews
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Bought this book to gain an understanding about elearning ina working environment - we have now published and gone live with elearning in a large organisation of 29,000+ staff, so thanks.
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