Risky Business: How to Protect Your Business from Being Stalked, Conned, Libelled or Blackmailed (Wiley Upside) (Hardcover)

Product Description
A timely guide that will help companies of all sizes protect themselves, their employees, and their business from online criminals.

It′s not news that the rules of businesses have been rewritten and continue to change as more companies establish Web sites for marketing and sales purposes. What′s not yet clear are the legal and ethical requirements governing online businesses and their customers. Scenarios that include trademark and copyright infringement, rogue attacks sending libelous information to millions of users, and managing net–savvy employees are being played out in business everyday. Risky Business covers the numerous threats, crimes, and management maladies that beset corporations who promote themselves online and, more importantly, offers remedies and preventative techniques to companies facing online threats and marauders.

Dan Janal (Dansville, California) is the founder and president of Janal Communications, an eleven–year–old online marketing and public relations agency. He is the author of five books, including The Online Marketing Handbook, and 101 Businesses You Can Start on the Internet, and also lectures at the University of California, Berkeley.

From the Inside Flap
A virtual field of dreams, the Internet has become the ideal arena for companies looking to expand marketing horizons, increase sales, boost exposure, and improve overall performance. However, for all its extraordinary opportunities, the Net can also be a virtual field of nightmares. It is a rich feeding ground for illegal and unethical activity, costing consumers more than two hundred and fifty million dollars a year. In 1997, online crime affected more than four hundred companies and institutions of all sizes. It is now more essential than ever that Net users be aware of, understand, and take precautions against the myriad hazards that exist in cyberspace. In Risky Business, Daniel Janal, an online marketing and seasoned technology expert, takes an eye–opening look at the numerous threats that can wreak havoc on corporations who promote themselves online. Posting cautionary warnings about external risks, Janal provides practical guidelines for setting standards for internal employee use, and—perhaps, most importantly—offers foolproof remedies and preventive techniques for effectively combatting cybercrime. Currently, cybercrime is an epidemic from which no business—or customer—is immune, from fraud and stock manipulation to impersonation and outright theft of identity. Such crimes can be maddeningly diverse, taking many forms, including network sabotage, unauthorized access, and proprietary theft. To put it bluntly, cybercrime is now a fact of business life with which everyone involved must contend. The numerous hazards that the Internet poses will become clear as you discover where and how online felons work, how their crimes can damage your reputation, and what vulnerable spots your business may have. As it helps identify potential dangers and outlines protective measures, Risky Business unlocks a Pandora’s box of legal and moral issues related to Internet usage. Drawing on the advice of lawyers, law enforcement officials, government agencies, and investor relations professionals, it also reveals how you can protect yourself and your business. Risky Business gives you the bottom–line information you need to guard against:

• Web site risks—plagiarism, libel, copyright, and domain infringement
• Internal threats to company security—competitive spying, cyberindustrial espionage, employee abuse of Internet privileges
• External attacks—stock manipulations from online investors, misinformation funneled through chat rooms, attack Web sites
• Dangers to your financial well–being—online fraud, security violations, technical abuses that can affect individuals and organizations

Beyond identifying these potential problems, Risky Business presents workable solutions so you can beat the cybercriminals and keep your operations running smoothly. Risky Business fills a vital need for in–depth information on one of today’s most urgent business concerns. Complete with quick–reference tips and online resources, this timely guide will become the bible for anyone who conducts business via the Internet.

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11 Reviews 5 star:  (8) 4 star:    (0) 3 star:  (2) 2 star:  (1) 1 star:    (0)           Average Customer Review 4.4 out of 5 stars (11 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   3.0 out of 5 stars Good general introduction to Internet security for non-techs, 4 May 1999 By A Customer The subtitle of this book is misleading, as much of the advice is geared to consumers rather than business owners. However, if you'd like a good overview of risks involved in participating in cyberspace activities of all sorts, the book is worthwhile. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   3.0 out of 5 stars Caveat Emptor- Caution before Coin, 17 April 1999 By A Customer Once again, Janal would have received five stars for his introductory work on internet security were it not for the numerous typos and editorial errors throughout the book. To cite a glaring example, on page 315 of the book, one of Janal's four crisis communication measures is repeated twice. Though the book's content is repetitive in many places, much of the information to be found here can be quite eye-opening for those who are either new to the internet or use it infrequently. While it is true that a lot of the information presented in this book can be found on the net, most people probably would not have the time, patience, or money to find it on their own. Janal should be commended for putting together this information and presenting it as a warning for those thinking of venturing on the net. Janal really does give the thinking novice cause for pause. The organization of this volume is lacking in a couple of key areas and could have been better organized. Contact information for those quoted was repeated ad nauseum, and could have either been presented once at the end of a chapter or as an appendix at the end of the book. Since the book's target audience is obviously those who are new to the internet and those who rarely use it, Janal could have appended useful information, such as links to useful organizations. Granted, this information was included throughout the book, but really interrupted the flow of his easygoing, understandable dialogue and got in the way of important points in the text. Some of the chapters could have been subdivided into smaller, meatier chunks of information. On the other hand, other pieces of information, such as domain name trivia, could have been dumped altogether. Yet, from a practical standpoint, the internet, as presented by Janal, can be a legal nightmare. One must consider intellectual property issues, copyright infringement, libel laws, trademark abuse, and domain name protection, in addition to various invasions of privacy and civil liberty long before venturing onto the internet. To his credit, Janal freely admits that his book is no substitute for good legal help, and the wise web entrepreneur will retain good legal services long before going on the net and facing a problem. Most progressive companies that are serious about competing in the digital era have already taken the steps necessary to protect themselves, and intelligent web surfers are using the internet with a good deal of caution. In the end, as many of the dangers Janal points out are often unavoidable and come out of the blue, there really is no substitute for a good legal offense, general and up-to-date awareness of the internet medium, and quite frankly, plain old common sense. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   5.0 out of 5 stars Follow this advice to protect your business., 19 Mar 1999 By A Customer Common sense is often obvious only in retrospect. If you are starting or running an online business of any kind, this layman's oriented approach to security is the perfect place for you to start protecting yourself and your business from all kinds of nasties... o hackers o intellectual rights infringers o etc., etc. -- even your own employees! It's given me the right place to start asking my techies the right questions on numerous security-related issues. It's *THE* "protect yourself" book that we recommend in our book, "Make Your Site SELL!" While a couple of parts are getting a touch dated, most issues are evergreen. I'm sure I'll find myself referring to it five years from now, if Dan can't convince the publisher to issue a new edition (hint, hint, Dan!). Thanks Dan, for an unequivocal 5-star effort. ----- -Ken Evoy, kevoy@sitesell.com Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 11 customer reviews...		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Highly recommended by Internet ScamBusters This well-written book by Dan Janal is a "must read" book for people interested in protecting themselves and their businesses from Internet scams and fraud. Read more Published on 4 Feb 1999 5.0 out of 5 stars Great book, very timely! This is a very practical book that has a great deal of useful advice. The author quotes more than 30 experts, including lawyers, policy experts, law enforcement officials and... Read more Published on 20 Dec 1998 2.0 out of 5 stars A shallow, dated treatment of Internet risks Although sponsored by Upside, the text was disappointing. Mr. Janal does not seem to have a grasp on Internet technology. Read more Published on 27 Nov 1998 5.0 out of 5 stars Great policies! Dan Janal has some excellent advice on computer security issues, including sample Internet access policies. Published on 25 Jul 1998 5.0 out of 5 stars A business at risk requires Risky Business! The Internet has made possible the sharing of a tremendous amount of information. People go online for business, fun, or pleasure. Read more Published on 11 Jul 1998 5.0 out of 5 stars Protect yourself There's a lot of happy talk out there about the Internet...some of it is true, much of it isn't. Risky Business is the first book I've come across in my considerable experience... Read more Published on 12 Jun 1998 5.0 out of 5 stars Great book! The author who helped so many people go into business on the net with books such as "Online Marketing Handbook" and "101 Businesses You Can Start on the... Read more Published on 14 May 1998 5.0 out of 5 stars This book pays for itself by the end of the first chapter! Dan Janal's book is one awesome manual for protecting one's business and business interests!! This book is written with vital information that many times is lost upon... Read more Published on 4 April 1998 Search Customer Reviews Only search this product's reviews › See all 11 customer reviews...

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