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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)

by Jon Steel (Author) "This may seem like a strange way to start a book about advertising, but I have a degree in geography ..." (more)
4.8 out of 5 stars See all reviews (13 customer reviews)
RRP: £21.99
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Customers buy this book with Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) by Jon Steel

Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) + Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Price For Both: £27.28

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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (16 Mar 1998)
  • Language English
  • ISBN-10: 0471189626
  • ISBN-13: 978-0471189626
  • Product Dimensions: 23 x 15.8 x 3.6 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 22,501 in Books (See Bestsellers in Books)

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