Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROMs and the Web (Wiley Books for Writers) (Paperback)

How to Photograph Absolutely Everything: Successful Pictures from Your Digital Camera by Tom Ang 4.4 out of 5 stars (10)  £12.59

› Explore similar items

Product Description
The market in new media is booming, and writers are scrambling to take advantage of the creative and commercial possibilities of this digital bonanza. Written for anyone who wants to write for new media, this unique guide quickly gets readers up to speed with all the knowledge and skills they need to write for all forms of digital media, including multimedia CD–ROMs, Web pages, and on–line magazines. And it does so in down–to–earth, non–technical language that even computer novices will understand. It also gives aspiring writers expert advice on how to break into this fast–growing field.

From the Author
Writing for New Media - Author's Comments
Writing for New Media is a book for writers, editors, publishers, journalists and anyone else interested in the new rules of grammar and syntax for interactive media. Just as books about screenwriting began to appear in the 1960’s, WFNM brings the structure of writing to the interactive era. This book could be a basic text for all writing classes that teach or discuss the new media. This book is not about technology (although it covers the basics). It is about writing, grammar, communication, creativity, and information design in the new era of electronic media. ======================================== WFNM is (or could be) the 90’s equivalent of Marshal McLuhan’s landmark book Understanding Media. WFNM takes McLuhan’s thesis about "hot" and "cool" media and, for the first time, extends this concept to the interactive media which were not in broad use in McLuhan’s time. ======================================== The book begins with a historical perspective and shows that the roots of interactivity did not require a computer. From the Talmud and the Rosetta Stone, to future technology, WFNM explores how humans invented and use interactivity. By the end of the book, users will fully understand the very nature of interactivity and how they can apply it to any form of writing for any medium now in existence or to be developed in the future. This book will not become outmoded quickly because it does not pin its ideas and information to a particular technology. While covering writing for, and taking advantage of the Web and CD-ROM’s it goes far beyond these media by projecting the basic perceptual and psychological aspects of interactive media beyond the technology itself. ======================================== The practical side of this book is valuable for those seeking careers in this exciting new field. It describes the production process and explains in detail all the job functions on interactive media productions and includes career path information as well. The book provides concrete examples all the way through and shows flow charting techniques and other planning tools the writer can use to create an interactive project. ======================================= Using specific examples, WFNM covers the rules of the road for new media writers and sets up the foundation of a new interactive grammar. It also shows how to think interactively by offering exercises anyone can try to see how we already have interactivity built into our brains. ======================================= Additionally, it shows users how to plan for interactive writing; adapt linear material to interactive media, and write proposals for interactive projects. ======================================= WFNM is an essential course book for high school and college level creative writing courses, grammar courses, journalism courses and similar curricula. ======================================== WFNM could do for interactive media what Marshall McLuhan’s book Understanding Media did for the linear media. WFNM for the first time begins to structure a grammar and syntax for a new form of communication made possible by the ubiquity of the personal computer and similar devices. WFNM defines iverbs, inouns and other parts of interactive speech which, until recently didn’t exist. ======================================== Today, the new media are very fragmented . Like the five blind men and the elephant, everyone has a different notion of what it is. To some, it is an extension of print, to others it is an extension of TV, to yet others it is an arcade game. WFNM sets out what the new media are and what they should be. The underlying thesis is that technology has the power to deliver information in a way that most closely parallels they way humans think. Therefore, people will be able to cover more material quickly, and retain much more of it. For the first time in history, there is a way to provide true demand-based information in real time. To be successful, new media writers must understand how to use this powerful technology or they will ultimately fail to communicate in the new media.

See all Product Description

First Sentence
Interactivity is such a simple concept that it should be very easy to explain, yet it continues to confound many people. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

2 Reviews 5 star:    (0) 4 star:    (0) 3 star:  (1) 2 star:    (0) 1 star:  (1)           Average Customer Review 2.0 out of 5 stars (2 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   2 of 2 people found the following review helpful: 3.0 out of 5 stars provides some useful guidelines for writing for new media., 26 Jun 2000 By  sean.nugent@virgin.net (sheffield uk) - See all my reviews This book has some excellent points to make, and is very useful for anyone considering writing any text for any "new media" package. The concepts of linear versus hyperlinked progression is well explored,and some of the HCI issues involved in presenting information on screen are discussed in depth. Some of the concepts of interactivity and the re-purposing of existing material to an e- format are clearly presented. The book assumes very little basic understanding of the technology and is probably more aimed at a traditional writer attempting to write for new media for the first time, experienced multimedia developers would do well to consider some of the basic advice given regarding good use of English as a basic requirement. The main difficulty of the book is that it tries too hard to define some of the concepts of interaction by suggesting new types of grammar (Inouns and Iverbs) this confuses the issue and doesn't really help the writer. An intersting read with some valuable advice, unfortunately clouded by some of the over developed ideas. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   1.0 out of 5 stars Not for PRs or Journos, 17 Oct 2007 By  G. Tomlinson - See all my reviews (REAL NAME)    This could be a helpful resource for those looking to write e-books but it is way behind the times in terms of where the internet is in 2007. If you want a book telling you how to write for google optimisation and giving you other e-pr techniques, this is not it. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 2 customer reviews...		Ad feedback   Search Customer Reviews Only search this product's reviews

• Books > Computing & Internet > Software & Graphics > Graphics & Multimedia > Animation & Multimedia
• Books > Computing & Internet > Web Development
• Books > Reference > Writing > Academic & Commercial
• Books > Reference > Writing > Editing
• Books > Reference > Writing > Nonfiction
• Books > Reference > Writing > Writing Skills
• Books > Society, Politics & Philosophy > Social Sciences > Sociology

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.