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Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs and Professionals

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Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs and Professionals (Paperback)

by Richard Seltzer (Author)

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Product details

Paperback: 272 pages
Publisher: John Wiley & Sons (14 Jan 2002)
Language English
ISBN-10: 0471164194
ISBN-13: 978-0471164197
Product Dimensions: 22.7 x 15.3 x 1.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 621,188 in Books (See Bestsellers in Books)

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Product Description

Product Description
A crash course in getting significant business results from a Web site–at low cost
Web Business Bootcamp focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e–commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress–and then provides low–tech, low–cost techniques for making informed decisions and getting the hands–on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as "flypaper" and "content–based Internet marketing"–effective strategies he has learned and used with his own Web site–to attract targeted traffic to their Web sites.

From the Back Cover
Welcome, recruits, to the ultimate online challenge!

You’re in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition in the strange and potentially hostile online business environment. You’re a soldier—— but you’re not in the army. You need Web Business Boot camp.

This no–nonsense, tip–driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands–on Web experience —— which provides insight into how to win on the e–commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high–priced design services and consultants, as well as gives tech–oriented professionals a broad business perspective for tackling new online responsibilities.

Tired of paying top dollar for "experts" to manage your Internet initiatives and receiving little in return? Seltzer drills you in the skills you’ll need to single–handedly:

Identify the online opportunities that will help you grow your business
Set goals, coordinate activities, and monitor progress effectively
Attract targeted traffic to a Web site at minimal cost
Stay afloat during market downturns and without venture capital
Get the confidence to tell technical experts what you need and why

If you want business results from your Web site without breaking the bank, all you need is a computer, an Internet connection, and Web Business Boot camp.

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