18 used & new from £0.01
See All Buying Options
Have one to sell? Sell yours here
 
 
Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Service
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Service (Paperback)

by Steve OKeefe (Author)
4.2 out of 5 stars  See all reviews (11 customer reviews)

Available from these sellers.


3 new from £20.95 15 used from £0.01
12 Days of Christmas Sale in Books
12 Days of Christmas Sale in Books
Get up to 65% off some of our top titles. Shop now

Special Offers and Product Promotions

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Do It Yourself PR opens new browser window
101PublicRelations.com  -  43 special reports show how to create free publicity for business 
  
 

Product details

  • Paperback: 401 pages
  • Publisher: John Wiley & Sons (13 Nov 1996)
  • Language English
  • ISBN-10: 0471161756
  • ISBN-13: 978-0471161752
  • Product Dimensions: 23.1 x 19 x 2.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon.co.uk Sales Rank: 2,049,148 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Product Description

Product Description

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

Increase traffic at your Web site
∗ Plan and promote online events
∗ Get media coverage online and off
∗ Launch a new product or business
∗ Defend yourself from online attacks

Publicity on the Internet is a detailed, nuts–and–bolts manual for building an online publicity juggernaut. It contains everything you need: step–by–step instructions, checklists, sample documents, links to incredible time–saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes.

Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists–but you don′t want to get flamed in the process–get Publicity on the Internet and get started today!


From the Back Cover

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

Increase traffic at your Web site

  • Plan and promote online events
  • Get media coverage online and off
  • Launch a new product or business
  • Defend yourself from online attacks

Publicity on the Internet is a detailed, nuts–and–bolts manual for building an online publicity juggernaut. It contains everything you need: step–by–step instructions, checklists, sample documents, links to incredible time–saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes.

Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists—but you don′t want to get flamed in the process—get Publicity on the Internet and get started today!

See all Product Description

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

11 Reviews
5 star:
 (8)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (11 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
1.0 out of 5 stars In 1989 I would have said this is a great book, 5 Jul 1999
By A Customer
If you are able to log on and see this via Amazon you are already too advanced for this book. I guess if I run out of bathroom tissue I may find a use for this book. Other then that it is a waste.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Excellent book covering the internet and PR, 23 Jun 1999
By A Customer
Specifically targeted at book PR but I found it very usefull as a general intro to the internet
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1.0 out of 5 stars Outdated and even the web site is completely in disorder, 12 Jun 1999
By A Customer
get another book. It was a waste of money
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars This book is a great resource for anyone doing Web Promotion
I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of... Read more
Published on 13 May 1999

5.0 out of 5 stars All essentials necessary for Web success
As a PR professional I've purchased several books on this subject, most of which are gathering dust on the shelf. I return to this source again and again. Read more
Published on 25 Oct 1997

5.0 out of 5 stars Does Publicity on the WWW work?
Steve O'Keefe has hit it on the nose. Publicity is always important. This book is a must read, regardless of your company size. Read more
Published on 10 Oct 1997

5.0 out of 5 stars Insanely Great!
Thanks to Steve O'Keefe, my web site (http://www.intrepidtraveler.com) started generating income three days after it went up. Read more
Published on 13 Aug 1997

5.0 out of 5 stars Must read for anyone who wants to publicize their web site.
Steve O'Keefe is generous in sharing his knowledge in this highly readable, practical book that not only tells you what to do but exactly how to do it. Read more
Published on 25 Jun 1997

5.0 out of 5 stars Great Book for Net Marketers
I have rated this book as a 10 due to its' excellent content. Every chapter contains useful information for the web related businessman or woman. Read more
Published on 30 Mar 1997

4.0 out of 5 stars Pretty Good
This book showed some insight, but lacked pictures.
Published on 3 Dec 1996

5.0 out of 5 stars Phenomenal!
This book is so ridiculously good, I barely know where to begin. If you have a web site to promote, this book offers advice and inside tips you simply cannot get anywhere else at... Read more
Published on 2 Dec 1996

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Look for similar items by category

Look for similar items by subject























i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.