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Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)

by Steve OKeefe (Author) "Five years ago, I put the finishing touches on my book, Publicity on the Internet, and shipped it off to the publisher ..." (more)

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Product details

Paperback: 436 pages
Publisher: John Wiley & Sons (13 Feb 2002)
Language English
ISBN-10: 0471105805
ISBN-13: 978-0471105800
Product Dimensions: 23.7 x 18.9 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 858,579 in Books (See Bestsellers in Books)

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Product Description

Review
"a valuable insight into a burgeoning area of research" (British Journal of Cardiology, March 2002)

"...the book can be recommended to anyone planning a major internet–based publicity campaign..." (www.freepint.com, 11 July 2002)

"...every topic is clearly explained...as guide books go this is the best one I have read to date..." (M2 Best Books, 17 September 2002)

"...the discipline and meticulousness of his techniques alone – demonstrated in his interesting chapter on e–mail news releases – certainly inspire..." (Marketing, 21 November 2002)

Marketing, 21 November 2002
"..the discipline and meticulousness of his techniques alone - demonstrated in his interesting chapter on e-mail news releases - certainly inspire..."

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First Sentence
Five years ago, I put the finishing touches on my book, Publicity on the Internet, and shipped it off to the publisher. Read the first page

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