Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Philip Kotler  (1)
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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners by David Dranove  (3)
£13.29
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Kellogg on Integrated Marketing by Dawn Iacobucci
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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business by Robert Goffee
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Accounting for Managers: Interpreting Accounting Information for Decision-making by Paul ,Dr. Collier
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Betsy D. Holden, President and CEO, Kraft Foods
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --This text refers to the Hardcover edition.
Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --This text refers to the Hardcover edition.
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"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --This text refers to the Hardcover edition.
Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --This text refers to the Hardcover edition.
See all Product Description
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