Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
11 used & new from £13.50
Have one to sell? Sell yours here
 
   
The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
 
 
Share your own customer images
Search inside this book

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications (Hardcover)

by Mark Blair (Author), Richard Armstrong (Author), Mike Murphy (Author) "It was in the 1950s and 1960s that the theory of brands and brand image evolved n the West, accompanying a period of tremendous economic..." (more)
No customer reviews yet. Be the first.
Price: £22.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

5 new from £22.50 6 used from £13.50

Product details

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Performance Feedback
   www.SurveysByDesign.com    Easy To Use Appraisal Software 360 Degree Online Reporting 
Strategic Brand Marketing
   www.tarrystone.com    Leading consultants in strategic brand management! 
360° Feedback: Free Guide
   www.Couraud.com/FreeGuide360    Best Practice For 360° Feedback Download Our Free Guide Now 
  
 

Product Description

Product Description
A professional′s guide to forecasting budget allocations and planning brand marketing campaigns
360° marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather′s international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360° Brand, Mike Murphy and Mark Blair–both seasoned Ogilvy & Mather employees–reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond′s Institute, Nestlé, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in–depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.
Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia–Pacific.

From the Back Cover
Every point of contact builds the brand.

Imagine all communciations reflecting the same deep insight. Imagine all media, from TV to packaging, from web sites to water wells, contributing to the brand.

The 360 Degree Brand in Asia decribes Ogilvy′s proven sucess in helping both Asia–based to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holitic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand.

With 30 years, experience in the the Asian marketplace between them, the authors argee that the old, often derided concept of "intergration" should be given new life, and the long accepted, but little understood concepts of "loyalty" and "influence" be given special prominence in Asia. In addition, new concepts such as "brand challenge", "interplay" and "contextual creativity" are introduced as a way of illustrating how the idea becomes central to all thinking and action on behalf of the brand.

360 Degree branding is not for the faint hearted. An organization must embrace the thinking and overcome the practical difficulties in order to create the collaborative partnerships required to make it a reality. This unique book does not simply present a rosty philosophy, but it tackles many of the tough practical issues that make something that seems inherently simple, so hard to implement.

Supported by a wealth of impressive results–driven case studies including those from American Express, IBM Cerebos and Nestle. The 360 Degree Brand in Asia is a compelling manifesto for companies and agencies which want to build successful and more profitable brands in this region.

See all Product Description

Inside This Book (Learn More)
First Sentence
It was in the 1950s and 1960s that the theory of brands and brand image evolved n the West, accompanying a period of tremendous economic growth. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews


There are no customer reviews yet.   Create your own review
Video reviews
Video reviews
New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Look for similar items by category

Look for similar items by subject






















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

The Body Shop

The Body Shop - Vitamin C Skin Boost
Protect and boost your glow with The Body Shop Vitamin C Skin Boost.

›Shop The Body Shop

  

Make A Wish

Get what you want with an Amazon.co.uk Wish List Make sure you always get what you want with an Amazon.co.uk Wish List.

›More info on Wish Lists

  

Boys Smell

Lynx Africa Body Spray and After Shave Gift set
But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates