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Product Description
Review
"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)
Review
“This is a cracking, well–illustrated read stuffed with real–world business dramas…great book.” CNBC European Business July 2008
"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)
Review
“This is a cracking, well–illustrated read stuffed with real–world business dramas…great book.” CNBC European Business July 2008
“…the definitive book about the company’s rise from a Birmingham shop to the 21st century’s pre–eminent confectionary brand.”Sunday Mercury, Birmingham 11 May 2008
“This laudable opus will have you drooling over every word... This is the best book I have eaten in ages.”IrishNews.com Friday 30 May 2008
“The illustrations are stunning…John Bradley’s accompanying prose is a solid business history of the firm, peppered with interesting details.”The Times Books Saturday 12 July 2008
"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)
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What Do Customers Ultimately Buy After Viewing This Item?
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95% buy the item featured on this page: Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand £14.99 |
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3% buy Innocent: Building a brand from nothing but fruit £6.99 |
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2% buy The Cadbury Story: A Short History (Midlands Interest)£9.95 |
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