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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
 
 
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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Hardcover)

by John Bradley (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)
RRP: £24.99
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Product details

  • Hardcover: 352 pages
  • Publisher: John Wiley & Sons (21 April 2008)
  • Language English
  • ISBN-10: 0470725249
  • ISBN-13: 978-0470725245
  • Product Dimensions: 24.6 x 16.2 x 3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 72,789 in Books (See Bestsellers in Books)

    Popular in these categories:

    #69 in  Books > Business, Finance & Law > Biographies & Histories > Company Histories
    #98 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

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  • See Complete Table of Contents

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Product Description

Review

"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)


Review

“This is a cracking, well–illustrated read stuffed with real–world business dramas…great book.” CNBC European Business July 2008

“…the definitive book about the company’s rise from a Birmingham shop to the 21st century’s pre–eminent confectionary brand.”Sunday Mercury, Birmingham 11 May 2008

“This laudable opus will have you drooling over every word... This is the best book I have eaten in ages.”IrishNews.com Friday 30 May 2008

“The illustrations are stunning…John Bradley’s accompanying prose is a solid business history of the firm, peppered with interesting details.”The Times Books Saturday 12 July 2008

"...sumptuous yet serious book...Fascinating and fabulous, you can′t help but enjoy the glorious ride that is Cadbury′s Purple Reign" (The Marketer, November 2008)

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

5 Reviews
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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
5.0 out of 5 stars A fascinating and glorious account of the delicious cadbury brand!, 11 Jul 2008
By G L Healey (Hampshire) - See all my reviews
I have to admit, I bought this book in a bookshop rather than here on amazon which is unusual for me. The reason why is that until you actually pick up, hold and look inside this book, you can't really fathom how spectacular it really is. The cover itself makes you want to go out and buy a bar of cadbury chocolate. The book itself is quite weighty and lends itself to any bookshelf or coffee table. The illustrations and image archive material are fascinating including all the old 'glass and a half of milk' adverts; pictures and illustrations on each and every page. But the best thing about the book is the unique insight and historical background the author gives the reader about Cadbury. In a nutshell, everything you need to know about one of the most trusted and recognised brands in the world. From the first emergence of the brand, through the war years to it's prominence in the UK and overseas. Worth every penny as a present, a general read, a business reference book or just one that you pick up now and again. Love Cadbury? Love stories about great brands? Then buy this book.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A fascinating tale, 16 Feb 2009
I normally shy away from books about companies, as they have a tendency to be poorly written and self-congratulatory in tone. However, Purple Reign is a fascinating book, very well written, and the pro-company angle is not so strong that it turns you off reading. For someone interested in learning about how a business can sustain and re-invent itself over more than 100 years, this book is a must. It is a tale of initial invention followed by product refinement, the power of marketing and brand building and, finally, of how to survive in an increasingly competitive world. The sections on how Cadbury's survived the two World Wars and various depressions are particularly good, as are stories of taking over other businesses who have fallen by the wayside. A really good read.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars A mouth watering read , 14 Jul 2008
A fascinating insight into the story behind the success of one of Britain's best loved brands. This book combines valuable lessons on how to build and sustain a brand through changing market conditions. It also captures the essence of what is a truly unique business.
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Most Recent Customer Reviews

5.0 out of 5 stars Choctastic!!
This is a fascinating book for anyone who has an interest in Chocolate, Cadbury / confectinery, history or marketing. Insightful and well researched. Read more
Published 16 months ago by E. Morgan

5.0 out of 5 stars For Chocolate Lovers & Marketeers
Super quality book, fascinating and good fun from the point of view of an avid chocolate fan, and an ideal reference for those wanting to learn the secrets of successful brand... Read more
Published 17 months ago by The Chocolatier

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