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The Ride of a Lifetime: Doing Business the Orange County Choppers Way (Hardcover)

by Paul Teutul (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £16.99
Price: £11.19 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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The Ride of a Lifetime: Doing Business the Orange County Choppers Way + Orange County Choppers: The Tale of the Teutuls + American Chopper: At Full Throttle
Price For All Three: £37.79

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Product details

  • Hardcover: 192 pages
  • Publisher: John Wiley & Sons (27 Mar 2009)
  • Language English
  • ISBN-10: 0470449977
  • ISBN-13: 978-0470449974
  • Product Dimensions: 23.6 x 15.5 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,043 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Business, Finance & Law > Reference & Education > Business Life
    #1 in  Books > Science & Nature > Engineering & Technology > Automotive > Automobiles
    #1 in  Books > Business, Finance & Law > Management > Management Skills > Motivation

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  • See Complete Table of Contents

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Product Description

Review

"The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read." (International Lifestyle Magazine, 2009)


Product Description

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul′s smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well–defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one–of–a–kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.

  • Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
  • Reveals a different side to the OCC family patriarch
  • Full of practical, real world business principles that lead to unlimited success for any business

The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read.

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars The Ride of a Lifetime, 8 Oct 2009
By Spider Monkey (UK) - See all my reviews
(TOP 50 REVIEWER)   
`The Ride of a Lifetime' is a book looking at the business philosophy of Paul Teutul Sr (of OCC fame) and whilst it touches on some aspects of his life and history it is in no way an autobiography. This is geared firmly towards the small businessman as a business book. Each chapter outlines certain principles Paul tried to live and work by and each is explained in a reasonable amount of detail. It does get quite repetitive at times, where he uses similar phrases throughout the book and the first few chapters stood out with the amount of times he states how successful he is! I guess you can't totally blame him for this considering the book is ghost written and maybe this should have been picked up in editing. It is amusing to read some of his principles if you know him from the TV show `American Chopper'. He constantly says in the book how humble he is and how he welcomes advice and criticism etc, but when you see him on TV you often see him doing the exact opposite and shouting down anyone with an opposing view or opinion. Maybe this is due to TV editing or maybe it is sugar coating his business ideals in the book but, whatever the reason, it makes for humorous reading at times. Some of the principles are also a bit dubious if you take them as gospel, for example he states never to have a partner. Whilst partnerships may not have worked for him, they most certainly have worked for a wide range of business' in the past and no doubt will do so in the future. It pays to be aware that this is just one mans take on how to run a business and though the principles may seem sound, they may not all be relevant for your business. There is a colour middle section with photos of the early OCC shop and various bikes they have built which adds an extra dimension to the text. Overall this is an interesting book which offers some insight into Paul Teutul's business practise and should be interesting reading for those fans of the TV show, as well as for small business owners looking to pick up some tips. 3.5 Stars
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5.0 out of 5 stars The Ride Lifetime, 7 Nov 2009
By Ms. L. S. Ferguson - See all my reviews
(REAL NAME)   
When my boyfriend found that this book was coming out thats what he wanted for Christmas & with all the kids being quiet with there present I was hoping this would do the same job.

And with me having a quick look through this book it had lovely pictures and takes you back to the start of Paul Sr life.
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