Business Intelligence for Dummies (For Dummies) (Paperback)

Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You′ll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You’ll find out how to:

• Understand the principles and practical elements of BI
• Determine what your business needs
• Compare different approaches to BI
• Build a solid BI architecture and roadmap
• Design, develop, and deploy your BI plan
• Relate BI to data warehousing, ERP, CRM, and e–commerce
• Analyze emerging trends and developing BI tools to see what else may be useful

Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Synopsis
Want to know more about Business Intelligence and how it can help you make better business decisions? "Business Intelligence For Dummies" helps it all make sense. More than just the technology, Business Intelligence is a broad concept that encompasses tools, philosophies, and strategies for success. This handy guide explores the principles as well as the software, making it easier for you to create a business environment that helps you gain a competitive edge in today's demanding marketplace. By putting together the appropriate technologies and applications, you'll be better able to gather, access, and analyze data about your market and your customers. With that knowledge available, you can make more informed decisions and get a jump on the competition."

Business Intelligence For Dummies" will help you: compare various BI models; determine the needs of your business; build a solid BI architecture and roadmap; design, develop, and deploy a plan; relate BI to data warehousing, ERP, CRM, and e-commerce; use the information you collect to develop a clearer understanding of your customers, your competitors, your business partners, and the general economic environment in which your business operates; and, work with specific technologies, including data warehouses, data marts, and operational data stores. This exciting, emerging set of practices and principles becomes more vital for business success every day. "Business Intelligence For Dummies" gets you prepared, so you can become a business whiz kid before you know it!

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