Frequently Bought Together
Customers Who Bought This Item Also Bought
by Avinash Kaushik
|
by Brian Clifton
|
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash |
Always be Testing: The Complete Guide to Google Website Optimizer by Brett Crosby |
by Bryan Eisenberg
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
From the Back Cover
Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That′s the first of a set of compelling business lessons distilled from the authors′ decade of experience with the world′s most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors.
This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. Inside you′ll learn to demonstrate real ROI from your website.
- Learn to use web analytics data to help make strategic decisions and set corporate goals
-
Ask the right questions when planning your website
-
Recognize how your data reflects the perceptions of your customers, information on your competitors, and your marketing costs
-
Develop criteria for choosing an agency to help you interpret your data
-
Discover how successful your marketing efforts have been
-
Create a culture of analysis within your organization
"Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Burby and Atchison have captured the essence of creating relationships online, which lead to meaningful customer dialogues, and then measuring the success of those efforts."
—Lester Wunderman, Founder and Chairman Emeritus, Wunderman
"We have been fortunate enough during the past decade to see our business grow in parallel with and in partnership with the team at ZAAZ. As true thought leaders in the web analytics and marketing space, Burby and Atchison have captured the important issues facing marketers and business people every day and explained them eloquently in Actionable Web Analytics."
—Josh James, CEO and Co–Founder, Omniture
"Burby and Atchison have spent close to a decade helping a wide variety of companies optimize their advertising spend, supersize their website value, and maximize their online marketing ROI. These guys are in an amazing position to help you figure out all of the above. But that′s just the half of it. While their position is nice, their scary IQ, their awesome curiosity, and their uncanny ability to drill down to bona fide business value make this book a must read."
—Jim Sterne, President of the Web Analytics Association and Producer of Emetrics Summit
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
54% buy the item featured on this page: Actionable Web Analytics: Using Data to Make Smart Business Decisions £11.99 |
 |
23% buy Web Analytics: An Hour a Day £12.99 |
 |
10% buy Advanced Web Metrics with Google Analytics £16.54 |
 |
7% buy Always be Testing: The Complete Guide to Google Website Optimizer £12.19 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > Management > Information Management
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Computing & Internet > Digital Lifestyle > Internet Searching
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
