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Product Description
Review
"outstanding bookan intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
Product Description
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Webers insights how to navigate this new landscape to fully maximize their business opportunities."
Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagementignore them at your peril."
George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Wheres the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and knowhow to compete in this fastgrowing marketplace of ideas."
Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
Nicholas Negroponte, Chairman, One Laptop per Child
See all Product Description
"outstanding bookan intelligent, accessible guide to a new world." (The Marketer; Chartered Institute of Marketing, October 2007)
Product Description
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Webers insights how to navigate this new landscape to fully maximize their business opportunities."
Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagementignore them at your peril."
George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Wheres the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and knowhow to compete in this fastgrowing marketplace of ideas."
Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
Nicholas Negroponte, Chairman, One Laptop per Child
See all Product Description
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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