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How to Measure Anything: Finding the Value of Intangibles in Business
 
 
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How to Measure Anything: Finding the Value of Intangibles in Business (Hardcover)

by Douglas W. Hubbard (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
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Product details

  • Hardcover: 304 pages
  • Publisher: John Wiley & Sons (17 Aug 2007)
  • Language English
  • ISBN-10: 0470110120
  • ISBN-13: 978-0470110126
  • Product Dimensions: 23.1 x 16.8 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 36,990 in Books (See Bestsellers in Books)

    Popular in these categories:

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Product Description

Review
"How many times have you been asked to quantify something that is nebulous or intangible? As a system engineer at Sun, this happens to me all the time. A colleague of mine referred me to How to Measure Anything…one of the best books I′ve seen in this area." (blogs.sun.com; 1/28/08)

"After reading Hubbard′s excellent book on ′How to Measure Anything′, I was able to immediately solve several measurement challenges for my CEO and Business Owner colleagues. It should be on every manager′s desk." (Amazon.com; 10/07)

"…the book for anyone who wants to know how to measure the value of information or any other intangible asset." (Computer Weekly, Tuesday 18th September 2007)

"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable. Quality? The value of telecommuting? The risk of IT project failure? the benefits of greater IT security? Public image? He says it can be done –– and without breaking the bank. Many IT steering committees won′t approve projects that "can′t be measured," so it behooves CIOs to figure this out! ...... If you′d like to fare better in the project–approval wars, take a look at this book." (ComputerWorld, 8/07)

"… allows [companies] to measure performance in such diverse areas as customer satisfaction, employee morale, quality and organisational flexibility." (CPO Agenda, Autumn 2007)

Review
"…the book for anyone who wants to know how to measure the value of information or any other intangible asset." (Computer Weekly, Tuesday 18th September 2007)

"… allows [companies] to measure performance in such diverse areas as customer satisfaction, employee morale, quality and organisational flexibility." (CPO Agenda, Autumn 2007)

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful:
5.0 out of 5 stars More specifically, how to measure anything that is especially important, including intangibles, 9 Sep 2008
By Robert Morris (Dallas, Texas) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   

"I wrote this book to correct a myth that permeates many organizations today: that certain things can't be measured." Douglas Hubbard goes on to note that he has made a career out of measuring the sorts of things many thought were immeasurable. Intangibles, for example, "that appear to be completely intractable to be measured...in a way that is economically justified." Hubbard notes that there are several common misconceptions about intangibles. He offers what he characterizes as a "universal approach," Applied Information Economics (AIE), to measure an intangible, providing with that explanation some "interesting methods for particular problems."

He duly recognizes that only what is most important (tangible or intangible) should be measured; also, that what is currently most important may not retain that importance; and, that information needs change, sometimes significantly and unexpectedly. That said, basic questions must constantly be asked and answered:

1. What are our most important information needs? Why?

2. How best to obtain and then verify that information?

3. What will we then do with that information?

4. How can we then measure (accurately, consistently, and sufficiently) the impact of actions taken based on that information?

To his credit, Hubbard makes every effort to provide information, explanations, and recommendations that are (in his words) as "simple as can be"; nonetheless, some of the material may prove daunting, at least it did to me. I appreciate the inclusion of dozens of real-world examples that illustrate key points. Hubbard also makes effective use of other reader-friendly devices, such as checklists inserted throughout his narrative. In his own words, here is how he organizes his material:

In Section One (Chapters 1-3), he "makes the case that everything is measurable and offers some examples that should inspire readers to attempt measurements even when it seems impossible."

In Section Two (Chapters 4-7), he "begins to get into more specific substance about how to measure things - specifically uncertainty, risk - and the value of information."

In Section Three (Chapters 8-10), he "deals with how to reduce uncertainty by various methods of observation including random sampling and controlled experiments."

And then in Section Four (Chapters 11-14), Hubbard offers "an eclectic collection of interesting measurement solutions and case examples."

Many readers will appreciate having the Appendix (Pages 269-278) which provides both the questions and answers for various calibration tests, including "Calibration Survey for Binary: B" that also includes percentages to indicate degree of confidence that the respondent is correct.

Earlier, I suggested that this is by no means an "easy read." It isn't. Nor will this book respond directly to every executive's immediate needs and objectives. However, it will generously reward those who need assistance with finding and measuring the intangibles in business if they absorb and digest the material with appropriate care. To those about to begin reading this book, Douglas Hubbard' offers this recommendation: Write down those things they believe are immeasurable or, at least they are not sure to how to measure. "After reading this book, my goal is that you are able to identify methods for measuring each and every one of them." I presume to add another recommendation: Highlights key passages and titles of checklists. By doing so, you will be able to facilitate, indeed expedite frequent review of key concepts and insights later.
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2 of 5 people found the following review helpful:
5.0 out of 5 stars "You treat a disease, you win, you lose. You treat a person I'll guarantee you'll win", 14 Aug 2007
Do you remember the famous movie "Patch Adams"? My favourite quote, I believe will solve lots of the current Enterprise Architecture problems, Technology debates or solution approach,
Arthur Mendelson: How many fingers do you see?
Hunter Patch Adams: Four.
Arthur Mendelson: No no! Look beyond the fingers! Now tell me how many you see.
This remarkable book may help us to be a "Patch Adams". This book clarifies the difference between the calculation versus Measurement. This book unravels your third eye, provides you the most powerful techniques,solves the measurement challenges.
We may not be Eratosthenes, Enrico, & Emily in one night. But we should have the attitude to be like Fermi in one day.
This book simplifies the measurement problems, explains the calibrated estimation techniques, Risk Measurement Techniques and help us to measure the value of information.
After reading this book you should take some break, take a deep breath and revisit your measuring challenges. You should be able to see the solution.
IT investments are often the riskiest investments any organizations make yet IT is far behind other areas of business in quantifying risk and other so-called "intangibles" so that prudent investment decisions can be made. This book shows you how to measure the intangibles, in fact it proves that,intangible should not be a word in the dictionary, if you follow Applied Information Economics.
AIE unravels the Measurement Inversion Symptoms and explains what is the most important measurement candidate? It answers the importance of tremendous power of information. This book explains the expected Opportunity Loss Factor, Lens Model and Investment Boundary.
I must admit that Douglas W Hubbard has done a remarkable job. He has clearly made a point that measurement challenge needs to be handled with a different views, according to Patch Adams "You're focusing on the problem. If you focus on the problem, you can't see the solution. Never focus on the problem!". This book now offers us the best of Statistical/Probabilistic/Actuarial Models, Monte Carlo Simulations, Real Options Theory, Mdern Portfolio Theory/Portfolio Management and Risk Analysis approaches.
A MUST for all IT Professionals.
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