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Space Race: An Inside View of the Future of Communications Planning (Hardcover)
by Jim Taylor (Author) "People cannot abide an empty space ..." (more)
5.0 out of 5 stars  (2 customer reviews)
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Product details
  • Hardcover: 322 pages
  • Publisher: John Wiley & Sons (23 Sep 2005)
  • Language English
  • ISBN-10: 0470094516
  • ISBN-13: 978-0470094518
  • Product Dimensions: 23.2 x 15.4 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 17,775 in Books (See Bestsellers in Books)

    Popular in this category:

    #6 in  Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telecommunications

    (Publishers and authors: Improve Your Sales)

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Product Description
Review
...the only book published by a practitioner to address the issue of who will take the lead..." (Admap, February 2007)

 

Product Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrows agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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Inside This Book (Learn More)
First Sentence
People cannot abide an empty space. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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