Quantity:

More Buying Choices

30 used & new from �3.35

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Google Analytics (Paperback)

by Mary E. Tyler (Author), Jerri Ledford (Author)

3.0 out of 5 stars See all reviews (1 customer review)

RRP:	�19.99
Price:	�12.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�7.50 (38%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 10? Choose Express delivery at checkout. See Details

21 new from �10.33 9 used from �3.35

Other Editions:	RRP:	Our Price:	Other Offers:
Paperback (3rd Edition)	�22.99	�14.94

Frequently Bought Together

Price For All Three: �42.02

Show availability and shipping details

This item: Google Analytics by Mary E. Tyler
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Advanced Web Metrics with Google Analytics by Brian Clifton
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Web Analytics: An Hour a Day by Avinash Kaushik
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Advanced Web Metrics with Google Analytics

by Brian Clifton

4.2 out of 5 stars (5) �16.54

Web Analytics: An Hour a Day

by Avinash Kaushik

4.7 out of 5 stars (13) �12.99

AdWords for Dummies

by Howie Jacobson

4.1 out of 5 stars (8)

Winning Results with Google Ad Words

by Andrew Goodman

3.8 out of 5 stars (8) �14.44

Web Analytics for Dummies (For Dummies (Computers))

by Pedro Sostre

�9.07

› Explore similar items

Product details

Paperback: 336 pages
Publisher: John Wiley & Sons (12 Sep 2006)
Language English
ISBN-10: 0470053852
ISBN-13: 978-0470053850
Product Dimensions: 23.4 x 18.5 x 2.3 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 165,381 in Books (See Bestsellers in Books)
Popular in this category:
#65 in Books > Computing & Internet > Digital Lifestyle > Internet Searching

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Omniture Web Analytics opens new browser window

www.omniture.com - Rapidly access, analyse, and share key website performance metrics.

Google Local Listings opens new browser window

Google.com/LocalBusinessCenter - Official site to list your business New! See stats about your listings

Product Description

Review

"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

Review

"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, well worth the investment." (Performance Measurement and Metrics, May 2007)

See all Product Description

Inside This Book (Learn More)

Explore More
Concordance

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

google

analytics

google analytics

seo

web analytics

marketing

adwords

adsense

website promotion

search engine optimization

What Do Customers Ultimately Buy After Viewing This Item?

	29% buy the item featured on this page: Google Analytics 3.0 out of 5 stars (1) �12.49
	25% buy Advanced Web Metrics with Google Analytics 4.2 out of 5 stars (5) �16.54
	24% buy Web Analytics: An Hour a Day 4.7 out of 5 stars (13) �12.99
	13% buy GoogleTM Analytics 2.0 2.7 out of 5 stars (3) �12.47

Explore similar items

Customer Reviews

1 Review

5 star:		(0)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

3.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

3.0 out of 5 stars A Dummies killer..., 13 Oct 2006

By	GA-Experts.co.uk (UK) - See all my reviews

- Very good book for novices in the same way 'GA for dummies' would be
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies

Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.

Worse point: Most report screenshots contain 0 data or single digit numbers.

Best point: Gets people thinking about goal based web design which has to be a good thing.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }