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Google Analytics (Paperback)

by Mary E. Tyler (Author), Jerri Ledford (Author)

3.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 336 pages
Publisher: John Wiley & Sons (12 Sep 2006)
Language English
ISBN-10: 0470053852
ISBN-13: 978-0470053850
Product Dimensions: 23.4 x 18.5 x 2.3 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 233,636 in Books (See Bestsellers in Books)

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Product Description

Review
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

Review
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, well worth the investment." (Performance Measurement and Metrics, May 2007)

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17 of 17 people found the following review helpful:

3.0 out of 5 stars A Dummies killer..., 13 Oct 2006

By	GA-Experts.co.uk (UK) - See all my reviews

- Very good book for novices in the same way 'GA for dummies' would be
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies

Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.

Worse point: Most report screenshots contain 0 data or single digit numbers.

Best point: Gets people thinking about goal based web design which has to be a good thing.

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