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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
 
 

Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)

by Kevin Hogan (Author), James Speakman (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game + Yes! 50 Secrets from the Science of Persuasion + Influence: The Psychology of Persuasion
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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; illustrated edition edition (22 Sep 2006)
  • Language English
  • ISBN-10: 0470051418
  • ISBN-13: 978-0470051412
  • Product Dimensions: 21.8 x 14.5 x 2.5 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 71,906 in Books (See Bestsellers in Books)

    Popular in these categories:

    #29 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
    #29 in  Books > Business, Finance & Law > Management > Management Skills > Negotiation
  • See Complete Table of Contents

Product Description

Product Description
Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a ′no′ into a ′yes′ almost instantly–in any sales situation."
–Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he′s ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
–Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There′s more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today′s competitive world, this is the persuasion wizard′s manual you need to control circumstances and get what you want."
–Dr. Joe Vitale, author of Life′s Missing Instruction Manual and The Attractor Factor

"When you read Hogan′s writing, it feels like you′re getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you′ve been looking for."
–David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors′ wisdom and read this book!"
–Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

From the Inside Flap
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.

By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn–thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.

Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn′t mean these techniques are sneaky or underhanded. They aren′t! You aren′t tricking anyone; you′re simply using all your abilities to encourage them to make the choice you want them to make. It′s not unfair or underhanded—it′s just powerful, practical, and effective.

If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don′t work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.

This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .

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What Do Customers Ultimately Buy After Viewing This Item?

Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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Customer Reviews

4 Reviews
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 (1)
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 (2)
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Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
9 of 9 people found the following review helpful:
1.0 out of 5 stars A mess, 2 April 2008
By R. Stone "devilsgrin" - See all my reviews
(REAL NAME)   
I'm writing this purely because the other reviews are so glowing for what is one of the messiest and least helpful books on my over burdened bookshelf. I've tried reading this two times and still can't get my head around what exactly the authors are trying to say, or found any of the advice to be little more than common sense with a splattering of mediocre psychology. For a book by supposed experts on persusion this is a dull, unabsorbing read. There are much better books - don't waste your money or time as I've unfortunately done.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars The next level of selling, 2 Sep 2007
As a salesperson myself i am always looking to imporve my techniques, strategies and polish my methods. Imagine then when you read a book that not only validates what you are already doing but introduces many easy and quickly implemented ideas that you just KNOW will make you a better salesperson. Kevin Hogan has managed to wrap up in one easy readalbe book all the sub-conscious presuasion techniques that are needed to take us into the next level of salesmanship. All to often our customers and clients know more about selling than the salesperson due to them relying on methods taught and introduced over 3 years ago.

You don't have to do it the same way as every other slaesperson anymore. This is what I and many of you have been waiting for.

A gift from the author that if implemented will reward you many many times over and above the cost of this book.

Gary May
Author: SELLING: Powerful New Strategies for Sales Success
www.garymay.co.uk
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5 of 7 people found the following review helpful:
4.0 out of 5 stars Complete compendium of convincing tactics, 27 April 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" - the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert - for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.
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Most Recent Customer Reviews

4.0 out of 5 stars Good enough to buy in hardcopy after reading most of it in electronic form
A bit American in the approach, but well written and presented.

Mind you, a lot of this material keeps turning up in various guises throughout all similar books.
Published 13 months ago by J. Alan

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