Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
30 used & new from £12.58

Have one to sell? Sell yours here
 
   
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
 
 

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Hardcover)

by Joe Plummer (Author), Steve Rappaport (Author), Taddy Hall (Author), Robert Barocci (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £23.99
Price: £16.79 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £7.20 (30%)
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 4 left in stock--order soon (more on the way).

Want guaranteed delivery by Saturday, July 4? Choose Express delivery at checkout. See Details
21 new from £12.58 9 used from £17.13

Frequently Bought Together

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation + Advertising Now! Online + Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Price For All Three: £49.25

Show availability and shipping details


Customers Who Bought This Item Also Bought

Advertising Now! Online

Advertising Now! Online

by Julius Wiedemann
5.0 out of 5 stars (1)  £16.24
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott
3.8 out of 5 stars (13)  £7.79
Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken
5.0 out of 5 stars (5)  £16.22
Ogilvy on Advertising

Ogilvy on Advertising

by David Ogilvy
5.0 out of 5 stars (16)  £10.49
Search Engine Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day

by Jennifer Grappone
4.9 out of 5 stars (11)  £12.99
Explore similar items

Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (18 May 2007)
  • Language English
  • ISBN-10: 0470051051
  • ISBN-13: 978-0470051054
  • Product Dimensions: 23 x 15.4 x 3.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 113,094 in Books (See Bestsellers in Books)

    Popular in these categories:

    #52 in  Books > Business, Finance & Law > Sales & Marketing > Advertising
    #53 in  Books > Computing & Internet > Digital Lifestyle > Internet Searching
  • See Complete Table of Contents

Product Description

Review
"This book is packed with great examples of how major brands have used digital media...backed up with excellent research." (International Journal Of Advertising, January 2008)

Review
"This book is packed with great examples of how major brands have used digital media...backed up with excellent research." (International Journal Of Advertising, January 2008)

See all Product Description

Inside This Book (Learn More)
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
marketing online
online marketing
internet marketing
internet advertising
online advertising
advertising
web analytics
seo
social media
online strategy
digital advertising

Your tags: Add your first tag
 


 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
5.0 out of 5 stars Complete online marketing resource , 24 April 2008
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
One might wonder how long a book having to do with online advertising strategy will last, considering the rapid pace of change in technology and online rules, but Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes. They take online advertising in the direction of other sophisticated mass media advertising, including targeting specific markets precisely, and using multiple channels and other audience-oriented tactics. With this book's information and abundant real-life examples, marketing and brand managers can create winning plays. getAbstract thinks they will want this valuable tool on their desks so they can build their brands online and do it right.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews



Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback


Pay-Per-Click Search Engine...

Pay-Per-Click Search Engine...

...this book is the PPC bible. Tracking, click fraud, branding, local... Read more
£18.95 £16.11

Find similar items

 

Up to 75% off Shoes

Shoe Clearance - 75% off Shoes
Save up to 75% on shoes for the whole family.

Shop clearance shoes

 

Train Hard...Play Hard

Nike, Gola, Converse, and more
Gear up with up to 60% off athletic and outdoor shoes.

Shop now

 

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

Learn more about Gift Certificates

 
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers
Breaking Dawn (Twilight Saga)
Eclipse (Twilight Saga)
Eclipse (Twilight Saga) by Stephenie Meyer
New Moon (Twilight Saga)
New Moon (Twilight Saga) by Stephenie Meyer
Bad Science
Bad Science by Ben Goldacre

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates