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From Entrepreneur to Infopreneur: Make Money with Books, e-books, and Information Products (Paperback)

by Stephanie Chandler (Author)

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Product details

Paperback: 240 pages
Publisher: John Wiley & Sons (15 Dec 2006)
Language English
ISBN-10: 0470050861
ISBN-13: 978-0470050866
Product Dimensions: 22.4 x 15 x 2 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 175,312 in Books (See Bestsellers in Books)

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Product Description

Product Description
Infopreneurs sell valuable information online in the form of books, e–books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.

From the Back Cover
Become an infopreneur—and be your own boss!

From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one–of–a–kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost immediately, including:

Becoming an expert in your chosen field
Developing valuable information products at little cost to you
Building your e–commerce Web site
Marketing your information products to customers
Building a healthy, consistent cash flow

Each chapter concludes with a profile of a successful infopreneur, including Joe Vitale, Dan Poynter, Dottie Walters, Tom Antion, and more.

"Chandler knows how to take action and make ideas a reality! The practical steps and outstanding resources she shares will enhance anyone′s business and their lives. Whether you are investigating the possibilities or are ready to create new income generating opportunities, From Entrepreneur to Infopreneur provides a practical road map to creating products that will enable you to succeed with ease."
—Romanus Wolter, "The Kick Start Guy," www.KickStartGuy.com, author of Kick Start Your Success

"Chandler covers all the bases. She asks all the right questions then supplies all the right answers in her astonishingly comprehensive and very timely book. It′s loaded with valuable life–changing information—and it′s fun to read, too."
—Jay Conrad Levinson, the "Father of Guerrilla Marketing"

bestselling author of the Guerilla Marketing series of books, www.gmarketing.com

"From Entrepreneur to Infopreneur inspires and educates us, in an attention–grabbing, all–inclusive format, to take our information and prosper from it not only personally, but also professionally and financially as ′infopreneurs.′"
—Stacy Henderson, Editor in Chief of Home Business® Magazine

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3.0 out of 5 stars Read this in depth review BEFORE you buy this book, 11 Mar 2009

By	Evan D. Ware (Edinburgh, Scotland) - See all my reviews (REAL NAME)

Stephanie Chandler successfully creates a multifaceted and occasionally thought-provoking volume although some sections have much more relevance than others. The resume Stephanie Chandler has created over the years is fairly impressive, and ranges from creating storefront bookstores to entrepreneurial advice websites, as well as being a distinguished public speaker and publisher of many articles in a variety of newspapers and magazines. In her book "From Entrepreneur to Infopreneur," Chandler's main theme is the information economy, and the practical steps that people can take to begin to reap the financial benefits of it. The information economy is a subsection of the information society, and it has been developing through the fabrication, reorganization, and recycling of information, which has resulted in significant contributions to many countries gross domestic product. She manages to create twelve uniquely interesting chapters, but also integrates an Infopreneur profile into every chapter, which is essentially a short interview. Some of these interviewees are more credible than others, but what all the interviews have in common are a series of repeated simple questions prodding people who have successfully assemble ideas into information products such as eBooks, audio books, special reports, and printed books. Most of the time these information products are created by these Infopreneurs because they either have prior experience or they are just generally fascinated with the information products they make. All these different layers of her book combine to create the many ups and downs of being extremely interesting to being polar opposite.

Furthermore, Chandler flamboyantly labels her chapters, which range from "Chapter 2 -Celebrity Sells: Achieving Expert Status" (27) to "Chapter 11 - Catch a Buzz: Book Marketing" (196). These chapter titles do engage your attention, but the outdated material contained within them certainly does not. Out of the twelve chapters in the book there are eight chapters that are composed entirely of information older than ten years, which is outlandish because the book was published in 2007. A chapter entitled: "Chapter 10 - Offline Marketing Techniques: Pounding the Pavement" (170), contained some surprises. When Chandler utters the comment, "you can distribute flyers door to door in your neighborhood or hire some kids to do it for you" (184) her credibility comes into question. The reason being: Chandler brings up the most rudimentary form of marketing, I am guessing for the sole purpose to fill page space or possibly she honestly thinks this form of marketing is relatively new, efficient, and cost effective. This comment urges people to question her credibility because there is absolutely no logical reason why anyone should market their eBooks or their other online information products through one of the most expensive and inefficient method of marketing, which has been available for the past sixty years. This proposed technique for marketing fully online information products is just as practical as hunting for a grizzly bear with a b-b gun.

Stephanie Chandler brings a slurry of evidence favoring the transformist view, which is a school of thought that society is going through a complete reordering through information technology. It seems odd that she favors this view blindly due to the fact that she never directly addresses the transformist view by name. She does however, restlessly support the transformists through her many interviews of people who are most defiantly living and breathing the information technology immersed life of a true transformist. As stated in Chandler's interview of C. Clark, creator of over ten eBooks for writers, Clark states "there isn't a business out there that cannot capitalize on eBooks. It's been a pretty good income for me from my personal study at home" (77). It goes to show one of the many possibilities people can utilize to make money in this post-industrial information economy.

What is illustrated numerous times throughout the book is that the information society is creating a huge change for the social context of society. This can be seen in the title of the book, "From Entrepreneur to Infopreneur." It can also be seen that there is an information technology paradigm shift happening now. This is a shift where people can sit at their computers, think of an idea for an information product (as farfetched as for example, "The Penny-Pinching Hedonist") and email the idea and a rough book outline to freelance writers in India. Next, you pay them two pounds an hour to make the eBook, a website, market the product, and deal with customer service. On top of that, it is all done while you're sleeping. Only after reading select sections from this book, will many realize that it is absolutely possible to convert a mere idea directly into monetary benefit. All this is possible thanks to this post-industrial massive paradigm shift to an information economy. Partially because this book has some faults it cannot be considered an illustrious contribution to the information economy. In contrast, it is a practical contribution to the post-industrial information economy society and the transformist viewpoint, alongside such authors as Mark Porat, Kenneth Arrow, and Joseph Stiglitz.

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