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The Brand Innovation Manifesto - How to Build Brands,  Redefine Markets and Defy Conventions
 
 

The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions (Hardcover)

by John Grant (Author)
4.4 out of 5 stars See all reviews (5 customer reviews)
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Product details

  • Hardcover: 328 pages
  • Publisher: John Wiley & Sons; New title edition (31 Mar 2006)
  • Language English
  • ISBN-10: 0470027517
  • ISBN-13: 978-0470027516
  • Product Dimensions: 22.6 x 15.7 x 3 cm
  • Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 113,375 in Books (See Bestsellers in Books)

    Popular in this category:

    #46 in  Books > Business, Finance & Law > Sales & Marketing > Research

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