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Book Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how ¬– and why – some products satisfy customers while others only frustrate them.
First published in 1987, The Design of Everyday Things has become a classic design text. This major new edition includes a brand new, 10-page introduction by the author, along with a detailed look at how design has changed in the fifteen years since its original publication.

Synopsis
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine . First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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First Sentence
"You would need an engineering degree from MIT to work this," someone once told me, shaking his head in puzzlement over his brand new digital watch. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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Design of Future Things, The by Donald Norman £10.99

The Systems Bible: The Beginner's Guide to Systems Large and Small by John Gall

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by Jill Butler  (10)  £17.99

Designing Interactions by B Moggridge  (3)  £24.65

The Inmates Are Running the Asylum: Why High-tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper  (40)  £7.50

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24 Reviews 5 star:  (12) 4 star:  (5) 3 star:  (3) 2 star:  (3) 1 star:  (1)           Average Customer Review (24 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   11 of 11 people found the following review helpful: A classic., 14 Jun 1999 By A Customer This review is from: The Psychology of Everyday Things (Hardcover) Same book as the paperback "The Design of Everyday Things". Just as good a book under either title. (You'll find more reviews of it under the other title.)  Comment | Permalink | Was this review helpful to you? (Report this)   8 of 8 people found the following review helpful: Very good, but dated, 19 April 2006 By  Haeg - See all my reviews It's an exceptional book, so why have I given it only 4 stars? Certainly not the books fault, but this book does tend to get recommended to students as the definitive book for software interface design. The book is quite dated, being just a renamed reprint of 1989 book "The Psychology of Everyday Things", identical content, except with a new foreword. The insight into the flawed design of everyday objects is amazing, but could have been so much better if instead of just updating the foreword new chapters were added dealing with modern issues (computers, satellite tv, mobile phones, etc). Reading this book will still make high tech designers better, but don't expect it to be as relevant to you as it was to your lecturer who read it 17 years ago.  Comment | Permalink | Was this review helpful to you? (Report this)   19 of 21 people found the following review helpful: It's about your brain, not your taps, 11 April 2002 By  Tom du Pré (UK) - See all my reviews This review is from: The Design of Everyday Things (Paperback) This book has very little if anything to do with software design, or even door handle to tap design. These examples are given purely to demonstrate what the book is really about, which the Design of the human brain. Although he talks a lot about the physical objects around us, he continually refers back to why the objects are the way they are and how the human brain makes decisions about how it will interact will them. He is trying to explain that the design of objects does not exist in isolation. An object is not in itself functional. It becomes functional when it begins to interact with its surroundings, and that interaction is frequently with humans. As well as interacting physically with objects, human must interact psychologically with them, although this psychological is frequently (and often should be) sub conscious. Understanding the nature of these subconscious psychological interaction with our surrounding's is what this book is about, and it's very interesting, often amusing, and despite the dodgy 1970's photos, it will be timeless.  Comment | Permalink | Was this review helpful to you? (Report this) ›