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Product Leadership Pathways to Profitable Innovation (Hardcover)

by Robert G. Cooper (Author) "The USA Today headline reads: "New, Smaller, Flashier iPod Sells Out Fast ..." (more)

4.0 out of 5 stars See all reviews (1 customer review)

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Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper
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Portfolio Management for New Products by Robert G. Cooper
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Product details

Hardcover: 304 pages
Publisher: Basic Books; 2nd Revised edition edition (13 Dec 2004)
Language English
ISBN-10: 046501433X
ISBN-13: 978-0465014330
Product Dimensions: 23.8 x 15.4 x 2.8 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 273,903 in Books (See Bestsellers in Books)
Popular in these categories:
#45 in Books > Business, Finance & Law > Sales & Marketing > Product Management
#57 in Books > Business, Finance & Law > Management > Research & Development

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Product Description

Review
"This...volume is a quite complete package on the management of product development....Cooper's stature as a researcher in the field is superb."

Synopsis
With an emphasis on high-technology products and services, this guide for senior managers and executives identifies successful strategies for profitable product innovation. Cooper (marketing, McMaster U.) synthesizes the findings of a major study of product development practices utilized by a wide range of companies and describes what distinguishes

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The USA Today headline reads: "New, Smaller, Flashier iPod Sells Out Fast." Read the first page

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	72% buy the item featured on this page: Product Leadership Pathways to Profitable Innovation 4.0 out of 5 stars (1) �16.99
	28% buy Winning at New Products: Accelerating the Process from Idea to Launch 4.0 out of 5 stars (1) �16.14

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Good, solid overview, 19 Mar 2005

By	"innovaro" - See all my reviews

This is an updated revision of Bob Cooper's 1999 book that brought together his work on the, now dominant, stage-gate process and portfolio management approaches for improving new product development effectiveness. It uses the insights gained from a recent major study of success and failure in product development for the American Productivity and Quality Center to add content in several areas. Key topics addressed include how different companies are structuring their NPD processes, how they are picking winners from a combination of R&D portfolio management approaches and, in doing this, what is distinguishing the top performers from the rest. A useful reference book for those leading new product development, this provides little new thinking but will nevertheless be a worthwhile starting point for many.

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