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Product Description
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In 1965, 17-year-old Fred DeLuca borrowed $1000 and started Subway, a sandwich shop, with the hopes of making some money to pay for college. Today, there are more than 14,000 Subway stores in 70 countries, and the business generates annual sales exceeding three billion dollars. In this book, DeLuca explores the basic principles he used to achieve such astonishing success and explains how those principles can be adapted by other enterprising business people - particularly those with less than the equivalent $10,000 in start-up capital. With a humorous, down-to-earth style, DeLuca mixes anecdotes with solid business lessons and draws on his own experiences - guiding fellow entrepreneurs towards success.
In 1965, 17-year-old Fred DeLuca borrowed $1000 and started Subway, a sandwich shop, with the hopes of making some money to pay for college. Today, there are more than 14,000 Subway stores in 70 countries, and the business generates annual sales exceeding three billion dollars. In this book, DeLuca explores the basic principles he used to achieve such astonishing success and explains how those principles can be adapted by other enterprising business people - particularly those with less than the equivalent $10,000 in start-up capital. With a humorous, down-to-earth style, DeLuca mixes anecdotes with solid business lessons and draws on his own experiences - guiding fellow entrepreneurs towards success.
Inside This Book
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First Sentence
Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Paul Orfalea doesn't read very well, he has a short attention span, suffers from dyslexia, and he struggled to get through school. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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