Jump Start Your Brain: Amazon.co.uk: Doug Hall: Books

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5.0 out of 5 stars (2)

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Product Description

Synopsis
A successful marketing manager and product inventor challenges conventional ways of thinking and reveals how to successfully market new ideas.

Inside This Book (Learn More)

First Sentence
I'll warn you up front: Jump Start Your Brain is not a scholarly work. Read the first page

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Concordance

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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personal creativity

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Customer Reviews

11 Reviews

5 star:		(8)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.4 out of 5 stars (11 customer reviews)

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6 of 6 people found the following review helpful:

5.0 out of 5 stars A great way to get you thinking outside the box, 30 Jun 1999

By A Customer

Jump Start Your Brain teaches us how to maximize our brainpower and apply creativity to invent ideas that lead to results while having fun. The author has built a successful business called Richard Saunders International that applies this technique, which he calls Eureka! Stimulus Response. He had used this technique to create new products for companies such as Pepsi-Cola, Procter & Gamble, Nike, AT&T and Walt Disney Consumer Products. As you'll read--they worked!

The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time. Throughout the book, he recommends techniques that will help you accomplish this.

The Cramer-Krasselt book club took the author's advise to heart. We rented a bowling alley/bar and decorated the room with mounds of candy and toys. Our task was to first think of what type of businesses were missing from the building in which we are located. Then we had to identify the type of services it/they would provide, name it and then promote it.

Our creativity session was a huge success! In only 1-1/2 hours we managed to identify four types of businesses that were missing in our building, named them, determined services they would provide and developed a publicity campaign to promote them. And most importantly, we learned that using the author's brainstorm techniques allowed us to obtain the results we wanted in half the time it would take in a "normal" brainstorm while still having fun.

The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time.

Although the author uses about half of the book to boast his claim to fame, the other half provides noteworthy tips and techniques that can be used in almost any brainstorm. The techniques are not limited to any particular profession. Thus, the book is highly recommended for anyone in any profession.

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1 of 1 people found the following review helpful:

3.0 out of 5 stars Ordinary, 22 Jun 1999

By A Customer

The book has a value it that it might inspire some to learn more about the creative thinking process. It would have been better if the author had added depth instead of superficial comments.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars You must buy this book !, 27 Jun 1998

By A Customer

Read it once and read it again. Read it as many times as you like. Doug Hall is an inspiration to all and the book allows you to put your creativity into action. Make this book a permanent resource.

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Most Recent Customer Reviews

4.0 out of 5 stars Decent for People Climbing out of their box the first time...
Doug Hall's book on boosting creativity tosses people out of their box to think differently. The best way to sum up the book is a quote that he provides by Aldous Huxley. Read more

Published 10 months ago by C. Clayton

5.0 out of 5 stars It's a real America! Now it is my business handbook.
I used to be thinking that I'm a clever boy. And it is true. But NOW I'm willing to conquer the WORLD!

Published on 14 Aug 1999

1.0 out of 5 stars This book is a big commercial for Doug Halls Company!
The first half of this book dictates how great the author thinks he is and how soon he will change your way of thinking in the following chapters. That never happens. Read more

Published on 14 May 1999

5.0 out of 5 stars one of my top ten books
This book changed my life. It gave me the courage not only to think differently, but to act differently. Read more

Published on 24 April 1999

5.0 out of 5 stars A book that shows how to use your mind correctly.
What a great bunch of ideas about how to get ideas. This book shows how to use your brain to think. The methods may look silly, but they work, and they work well. Read more

Published on 25 Jan 1999

5.0 out of 5 stars P&G's Loss-Our Gain
Read it and use it. These are tools not to be missed out on-and Doug Hall cracks me up (but not as much as his performance review at P&G-what a joke-how can companies with... Read more

Published on 21 May 1998

5.0 out of 5 stars A blueprint of how to start a successful creativity business
WOW! Dynamo Doug Hall roars through these pages and tells readers just what it takes to bring creativity to business. Read more

Published on 15 Jul 1997

5.0 out of 5 stars How to be creative for fun and profit in business.
Please see the review of the hardback. This is an excellent book.

Published on 12 May 1996

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Jump Start Your Brain (Paperback)

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	50% buy the item featured on this page: Jump Start Your Brain 4.4 out of 5 stars (11)
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