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6 of 6 people found the following review helpful:
5.0 out of 5 stars
A great way to get you thinking outside the box, 30 Jun 1999
By A Customer
Jump Start Your Brain teaches us how to maximize our brainpower and apply creativity to invent ideas that lead to results while having fun. The author has built a successful business called Richard Saunders International that applies this technique, which he calls Eureka! Stimulus Response. He had used this technique to create new products for companies such as Pepsi-Cola, Procter & Gamble, Nike, AT&T and Walt Disney Consumer Products. As you'll read--they worked!The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time. Throughout the book, he recommends techniques that will help you accomplish this. The Cramer-Krasselt book club took the author's advise to heart. We rented a bowling alley/bar and decorated the room with mounds of candy and toys. Our task was to first think of what type of businesses were missing from the building in which we are located. Then we had to identify the type of services it/they would provide, name it and then promote it. Our creativity session was a huge success! In only 1-1/2 hours we managed to identify four types of businesses that were missing in our building, named them, determined services they would provide and developed a publicity campaign to promote them. And most importantly, we learned that using the author's brainstorm techniques allowed us to obtain the results we wanted in half the time it would take in a "normal" brainstorm while still having fun. The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time. Although the author uses about half of the book to boast his claim to fame, the other half provides noteworthy tips and techniques that can be used in almost any brainstorm. The techniques are not limited to any particular profession. Thus, the book is highly recommended for anyone in any profession.
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by Michael Michalko
by Tom Peters
