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Negotiate This!: By Caring, But Not T-h-a-t Much (Hardcover)

by Herb Cohen (Author) "Negotiation is the game of life ..." (more)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 336 pages
Publisher: Little, Brown & Company (1 April 2004)
Language English
ISBN-10: 0446529737
ISBN-13: 978-0446529730
Product Dimensions: 22.4 x 15 x 2.5 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 378,162 in Books (See Bestsellers in Books)

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Product Description

As a result of his extensive negotiating experience and his unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? 'Simple,' says Herb, 'I care...but not that much!' In this new book - and in his humorous and self-deprecating style - Herb Cohen explains how the reader can learn powerful yet subtle negotiating ploys to help them in their business, career, and even family relationships. As Herb says, 'Negotiation is the game of life.'

About the Author

Herb Cohen has been a practising negotiator for the past four decades. He has helped with a wide variety of conflicts in business, sports, politics, and other areas, from the Iran hostage crisis to helping resolve the National Football League strike. He has also served as a consultant on the Middle East to several U.S presidents

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4.0 out of 5 stars An informative and lighthearted guide to winning negotiations, 27 Aug 2008

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

The art of negotiation, according to expert and author Herb Cohen, focuses on common sense, with a dash of game playing. He presents his negotiating philosophy - basically, keep your cool - which he buttresses with interesting examples from his career as a negotiator. His expertise in international hostage situations even got him an invitation to the White House in 1979, to advise President Jimmy Carter on bargaining with the Iranians to free the Americans being held in Tehran. Cohen is a storyteller, which is both his strength and his weakness: The book is entertaining but loosely structured. Still, getAbstract finds his approach refreshing and recommends the book whether you're negotiating a salary increase or an international treaty.

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