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Product Description
Harvey Mackay
The one book on marketing I'd have if I could have just one. A CLASSIC. --This text refers to an out of print or unavailable edition of this title.
Book Description
Many companies who claim to be selling products are really selling services. What used to be a product-drivenbestseller now in papberback - delivers answers on how the market for services work and how customers think, behave, and react towards your marketing efforts. A treasury of bite-sized, practical, and intelligent strategies based upon the author's extensive experience, this book opens your eyes to new ideas that enhance the value and profitability of any company in today's service-oriented market.
The one book on marketing I'd have if I could have just one. A CLASSIC. --This text refers to an out of print or unavailable edition of this title.
Book Description
Many companies who claim to be selling products are really selling services. What used to be a product-drivenbestseller now in papberback - delivers answers on how the market for services work and how customers think, behave, and react towards your marketing efforts. A treasury of bite-sized, practical, and intelligent strategies based upon the author's extensive experience, this book opens your eyes to new ideas that enhance the value and profitability of any company in today's service-oriented market.
Beginning with the core problem of services marketing - service quality - this primer teaches you what works, including how to:
* define what business you really are in and what people really are buying
* position your service
* understand customers and buying behaviour
* communicate your service
--This text refers to an out of print or unavailable edition of this title.
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