All listed prices on applicable products sold by Amazon.co.uk now include the new, reduced VAT rate of 15%. This has been applied automatically to the price of your item so you don’t need to do a thing. For information about the VAT rates for different types of products (for example, there is no VAT on books delivered to the UK) and products purchased through Amazon's Preferred Merchant, Indigostarfish.com or a third-party seller, please read our Frequently Asked Questions page.
by Neal Stephenson