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Selling Places: The Marketing and Promotion of Towns and Cities (Studies in History, Planning & the Environment)
 
 
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Selling Places: The Marketing and Promotion of Towns and Cities (Studies in History, Planning & the Environment) (Paperback)

by Stephen Ward (Author) "The last quarter of a century has seen a massive worldwide growth in the practice of place marketing and promotion ..." (more)
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Frequently Bought Together

Customers buy this book with Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations by Philip Kotler

Selling Places: The Marketing and Promotion of Towns and Cities (Studies in History, Planning & the Environment) + Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
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Review
"Ward's discussion of the slogans and imagery of promotion material is deft and insightful, and he makes good use of the assembled pamphlets, posters, and advertisements.."
-"Enterprise and Society
"This is an enthusiasts' book, written by an enthusiast for fellow devotees. It has all the hallmarks of the work of an obsessive collector. It is full of exciting discoveries, lovingly recorded and enthusiastically related in detail.."
-"Progress in Human Geography, 2000


Product Description
This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.

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The last quarter of a century has seen a massive worldwide growth in the practice of place marketing and promotion. Read the first page
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Selling Places: The Marketing and Promotion of Towns and Cities (Studies in History, Planning & the Environment)
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Selling Places: The Marketing and Promotion of Towns and Cities (Studies in History, Planning & the Environment)
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations 5.0 out of 5 stars (1)
£14.44
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