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A Handbook of Corporate Communication and Public Relations (Hardcover)

by Sandra Oliver (Editor) "Diversity programmes have become an essential element of the modern corporation because of the varied demographics of organization members, stakeholders and potential clients ..." (more)

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Product details

Hardcover: 480 pages
Publisher: Routledge; 1 edition (22 April 2004)
Language English
ISBN-10: 0415334195
ISBN-13: 978-0415334198
Product Dimensions: 24.6 x 19.6 x 3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 296,704 in Books (See Bestsellers in Books)

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Product Description

Product Description
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

From the Back Cover

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

national communication
international communication
image, identity and reputation management
the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

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Inside This Book (Learn More)

First Sentence
Diversity programmes have become an essential element of the modern corporation because of the varied demographics of organization members, stakeholders and potential clients. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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