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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Cees B.M. van Riel |
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Review
There is a lot of hype about the importance of protecting and promoting a company's reputation, but much of it is based on woolly thinking and insubstantial evidence. The work of this research group is helping to put that right. - Prof. Paul R Jackson, Manchester School of Management
The reputation community of firms and academic researchers is growing. We need books such as this to help us to understand what is a difficult but exciting area to manage. - Prof. Dr. Cees B.M. van Riel, University of Rotterdam
The authors present a strategic framework for reputation management, concrete indications for the drivers of success and failure in this very important field and some very interesting case studies. What convinces me most is their special approach in measuring Corporate Personality from different stakeholder perspectives and in using this approach for both new theory development and concrete recommendations for practice. - Prof. Dr. Klaus-Peter Wiedmann, Chair of General Management and Marketing, University of Hannover, Germany
'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning
'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement
Product Description
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
See all Product Description
There is a lot of hype about the importance of protecting and promoting a company's reputation, but much of it is based on woolly thinking and insubstantial evidence. The work of this research group is helping to put that right. - Prof. Paul R Jackson, Manchester School of Management
The reputation community of firms and academic researchers is growing. We need books such as this to help us to understand what is a difficult but exciting area to manage. - Prof. Dr. Cees B.M. van Riel, University of Rotterdam
The authors present a strategic framework for reputation management, concrete indications for the drivers of success and failure in this very important field and some very interesting case studies. What convinces me most is their special approach in measuring Corporate Personality from different stakeholder perspectives and in using this approach for both new theory development and concrete recommendations for practice. - Prof. Dr. Klaus-Peter Wiedmann, Chair of General Management and Marketing, University of Hannover, Germany
'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning
'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement
Product Description
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
See all Product Description
Inside This Book
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First Sentence
Before explaining what we mean by reputation and its management it is worth stepping back to see where our thinking stands in the short history of formalized thinking about the strategy of organizations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Before explaining what we mean by reputation and its management it is worth stepping back to see where our thinking stands in the short history of formalized thinking about the strategy of organizations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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