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'There are a lot of bad books available on the subject of electronic commerce, this however is not one of them. Insightful and well written, anyone with an interest in electronic commerce should own a copy.' - Chris Barker, BNP Paribas
'Provides a sound framework within which the key issues of change, strategy and marketing and their relevance to internet technologies are synthesized in a clear and well structured manner. Practitioners and students alike will benefit from the book's use of practical material and strong conceptual foundation. I recommend it wholeheartedly to anyone seeking a thorough grounding in this often confusing area.' - Steve Clarke, Luton Business School, UK
'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education Supplement
Product Description
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
See all Product Description
'There are a lot of bad books available on the subject of electronic commerce, this however is not one of them. Insightful and well written, anyone with an interest in electronic commerce should own a copy.' - Chris Barker, BNP Paribas
'Provides a sound framework within which the key issues of change, strategy and marketing and their relevance to internet technologies are synthesized in a clear and well structured manner. Practitioners and students alike will benefit from the book's use of practical material and strong conceptual foundation. I recommend it wholeheartedly to anyone seeking a thorough grounding in this often confusing area.' - Steve Clarke, Luton Business School, UK
'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education Supplement
Product Description
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
See all Product Description
Inside This Book
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First Sentence
The aim of this book is to demonstrate to both marketing students and practitioners how marketing efficiency and effectiveness can be improved through the use of the Internet. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
The aim of this book is to demonstrate to both marketing students and practitioners how marketing efficiency and effectiveness can be improved through the use of the Internet. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Marketing Planning 2004/2005
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