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Countryside Recreation Site Management: A Marketing Approach (Paperback)

by Ian Keirle (Editor) "Marketing is concerned with developing goods and services that meet the needs of the consumer ..." (more)

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Product details

Paperback: 224 pages
Publisher: Routledge; 1 edition (13 Jun 2002)
Language English
ISBN-10: 041524885X
ISBN-13: 978-0415248853
Product Dimensions: 24.4 x 17 x 1.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 493,635 in Books (See Bestsellers in Books)
Popular in this category:
#92 in Books > Science & Nature > Nature > Countryside

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Product Description

The book offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links.

From the Back Cover

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.
The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.

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	57% buy the item featured on this page: Countryside Recreation Site Management: A Marketing Approach 5.0 out of 5 stars (1) �35.63
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	11% buy Ecology: Principles and Applications 5.0 out of 5 stars (1) �31.55
	7% buy Managing Environments for Leisure and Recreation (Routledge Environmental Management) �27.54

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5.0 out of 5 stars Countryside Recreation Site Management: A marketing approach, 15 Mar 2009

By	Hayley Clayton (UK) - See all my reviews (REAL NAME)

Countryside Recreation Site Management: A Marketing Approach
I found this book a valuable resource for studying at university and since in regard to work. It is informative and gives guidance on both the theory and practical, very useful for management planning. Not a book that sits on the shelf collecting dust!!!!

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