or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
31 used & new from £12.98
Have one to sell? Sell yours here
 
   
The Discourse of Advertising (Interface)
 
 
Share your own customer images
Search inside another edition of this book

The Discourse of Advertising (Interface) (Paperback)

by Guy Cook (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £21.99
Price: £16.77 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £5.22 (24%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, March 17? Choose Express delivery at checkout. See Details
20 new from £16.61 11 used from £12.98
Other Editions: RRP: Our Price: Other Offers:
Hardcover (2) £70.00 £70.00 7 used & new from £69.93
Paperback 7 used & new from £1.26

Frequently Bought Together

The Discourse of Advertising (Interface) + The Language of Advertising: Written Texts (Intertext) + Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
Total RRP: £54.93
Price For All Three: £38.90

Show availability and delivery details

Customers Who Bought This Item Also Bought

The Language of Advertising: Written Texts (Intertext)

The Language of Advertising: Written Texts (Intertext)

by Angela Goddard
£10.73
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)

Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)

by Judith Williamson
3.0 out of 5 stars (4)  £11.40
Buy This Book: Studies in Advertising and Consumption (Communication & Media)

Buy This Book: Studies in Advertising and Consumption (Communication & Media)

by Andrew Blake
£20.82
Semiotics: The Basics: 2 (Basics)

Semiotics: The Basics: 2 (Basics)

by Daniel Chandler
4.0 out of 5 stars (2)  £10.79
Media Semiotics

Media Semiotics

by Jonathan Bignell
4.0 out of 5 stars (2)  £9.08
› Explore similar items

Product details

More About the Author

Guy Cook
Discover books, learn about writers, and more.

› Visit Amazon's Guy Cook Page

Product Description

Review

'Covers potentially complex material in an extremely readable way - which makes it very suitable for undergraduate students as well as other academic lecturers ... Definitely the type of book I would want to recommend.' - Joan Swann, Open University

Product Description

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
See all Product Description
Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Discourse of Advertising (Interface)
71% buy the item featured on this page:
The Discourse of Advertising (Interface) 5.0 out of 5 stars (1)
£16.77
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
9% buy
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) 3.0 out of 5 stars (4)
£11.40
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
8% buy
Can't Buy ME Love: How Advertising Changes the Way We Think and Feel 4.0 out of 5 stars (2)
£8.48
The Language of Advertising: Written Texts (Intertext)
7% buy
The Language of Advertising: Written Texts (Intertext)
£10.73
Explore similar items
 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
5.0 out of 5 stars Insightful Exploration of Advertising, 26 Sep 2005
By Mr. S. Foster (Doncaster, Yorkshire United Kingdom) - See all my reviews
(REAL NAME)   
Many works that deal with advertising texts operate on an elementary, purely descriptive level aimed at providing AS/A2-level English or Media Studies students with a basic appreciation of advertising methodologies. Alternatively, they are written by academics and from a sociological perspective and, as such, they engage to a great extent in political comment. The Discourse of Advertising is a scholarly yet very accessible exploration of the linguistic and semiotic elements of, and techniques employed in, advertising and as such this book provides an excellent point of reference to students, researchers and commentators interested in this topic.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject



















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.