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Rethinking Public Relations: The Spin and the Substance (Routledge Advances in Management and Business Studies) (Hardcover)

by Kevin Moloney (Author) "Public relations is done today in the UK more interests, causes and people than ever before; yet it suffers from a low reputation ..." (more)

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Product details

Hardcover: 240 pages
Publisher: Routledge (24 Aug 2000)
Language English
ISBN-10: 0415217598
ISBN-13: 978-0415217590
Product Dimensions: 23.9 x 16 x 2 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,594,422 in Books (See Bestsellers in Books)

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Product Description

Product Description
PR is a GBP2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets.

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Public relations is done today in the UK more interests, causes and people than ever before; yet it suffers from a low reputation. Read the first page

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