Book Description
This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. By bringing together contributors from authors ranging from Machiavelli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. * rhetoric and dichotomy of Machiavelli. Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science.

Synopsis
This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the contemporary manager today. By bringing together contributors from authors ranging from Machiavalli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; post-modernism; marketing; political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.

First Sentence
This book resulted from the Machiavelli at 500 conference held in Manchester in May 1998, which marked the 500th anniversary of Machiavelli becoming the Second Secretary in the Florentine Republic after the downfall of Savonarola. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

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