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`A supremely confident handling of the emergence of McLuhanism in its French context. Genosko has just the right kind of expertise to bring this off, and he does it. This crisply written text is astute and perceptive, with a fine grasp of the central issues, and will appeal to undergraduates and postgraduates across a wide spectrum of disciplines.' - Mike Gane, Loughborough University
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in McLuhan and Baudrillard, Gary Genosko traces McLuhan's influence on one of the most famous gurus of the cultural theory - the French postmodernist thinker, Jean Baudrillard
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It is commonplace for both French and English critics to mention the relationship between the writings of McLuhan and Barthes in the course of their reflections on popular culture. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
It is commonplace for both French and English critics to mention the relationship between the writings of McLuhan and Barthes in the course of their reflections on popular culture. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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