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The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks) (Paperback)

by Sally Dibb (Author), etc. (Author), L. Simkin (Author) "Marketing planning is an approach adopted by many successful, market-focused businesses ..." (more)

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Product details

Paperback: 240 pages
Publisher: International Thomson Business Press (30 Oct 1995)
Language English
ISBN-10: 0415118913
ISBN-13: 978-0415118910
Product Dimensions: 24.1 x 16.5 x 1.9 cm
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Amazon.co.uk Sales Rank: 1,425,902 in Books (See Bestsellers in Books)

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Product Description

Product Description
Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.

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