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"Reading Images is the most important book in visual communication since Jacques Bertin's semiology of information graphics. It is both thorough and thought-provoking; a remarkable breakthrough.."
-Kevin G. Barnhurst, Syracuse University
Product Description
Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design - colour, perspective, framing and composition, Gunther Kress and Theo van Leeunwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples - children's drawings, textbook illustrations, photojournalism, advertising images and fine art, as well as three-dimensional forms such as sculpture and architecture, the authors demonstrate the differences and the similarities between the grammar of language and that of visual communication. As we move from a culture dominated by language to one in which visual literacy becomes increasingly important, this book provides an invaluable tool-kit' for reading images. It will be an essential text for anyone interested in communication, the media and the arts.
"Reading Images is the most important book in visual communication since Jacques Bertin's semiology of information graphics. It is both thorough and thought-provoking; a remarkable breakthrough.."
-Kevin G. Barnhurst, Syracuse University
Product Description
Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design - colour, perspective, framing and composition, Gunther Kress and Theo van Leeunwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples - children's drawings, textbook illustrations, photojournalism, advertising images and fine art, as well as three-dimensional forms such as sculpture and architecture, the authors demonstrate the differences and the similarities between the grammar of language and that of visual communication. As we move from a culture dominated by language to one in which visual literacy becomes increasingly important, this book provides an invaluable tool-kit' for reading images. It will be an essential text for anyone interested in communication, the media and the arts.
Inside This Book
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First Sentence
In the early years of schooling, children are constantly encouraged to produce images, and to illustrate their written work. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In the early years of schooling, children are constantly encouraged to produce images, and to illustrate their written work. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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