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Product Description
Journal of Educational Television
'I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.'
Synopsis
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
'I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.'
Synopsis
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Inside This Book
(Learn More)
First Sentence
In order to understand advertising as a form of communication and as an influential social institution, it is important to see it as part of an historical and social process firmly linked to the economies of western industrialized nations. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In order to understand advertising as a form of communication and as an influential social institution, it is important to see it as part of an historical and social process firmly linked to the economies of western industrialized nations. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover