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Guerilla Marketing for the Home-Based Business
 
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Guerilla Marketing for the Home-Based Business (Paperback)

by Jay Conrad Levinson (Author), F.X. Nine (Author), Seth Godin (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 182 pages
  • Publisher: Houghton Mifflin (Trade) (April 1996)
  • Language English
  • ISBN-10: 0395742838
  • ISBN-13: 978-0395742839
  • Product Dimensions: 22.8 x 15.2 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 468,837 in Books (See Bestsellers in Books)

    Popular in this category:

    #77 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Home-Based Businesses
  • See Complete Table of Contents

Product Description

Synopsis
Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service.

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Customer Reviews

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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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35 of 36 people found the following review helpful:
5.0 out of 5 stars Excellent guide for beginners, 26 Jan 2003
By A.E.Matthews (Solihull, West Midlands United Kingdom) - See all my reviews
I am about to start my own consultancy, run from home, and one of my main concerns was marketing - I had no real idea how to go about publicising and promoting my business. This book has changed that! It is full of really practical, low cost, tips which can apply to all sorts of small businesses - including creative ways to use printed material, such as business cards and newsletters, to make an impact. It clearly tells you what works and what doesn't for small, home - based businesses. I've not only lost the fear of marketing, I can't wait to get started and put some of these ideas into practice. I never thought I could actually get excited about the prospect of marketing but that's the effect this book has had. I'm really glad I found it.
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6 of 50 people found the following review helpful:
5.0 out of 5 stars A source of bountiful info on guerrila tactics in business, 6 Feb 1997
By A Customer
This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business.
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