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Guerrilla Marketing Excellence (Paperback)

by Jay Conrad Levinson (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

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The Guerilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson
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Dispatched from and sold by Amazon.co.uk.
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Guerilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing) by Jay Conrad Levinson
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Product details

Paperback: 224 pages
Publisher: Houghton Mifflin (Trade); Reprinted edition edition (24 Jun 1993)
Language English
ISBN-10: 0395608449
ISBN-13: 978-0395608449
Product Dimensions: 23.1 x 15.2 x 1.6 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 361,987 in Books (See Bestsellers in Books)
Popular in this category:
#97 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing

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Product Description

Synopsis
Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking.

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Customer Reviews

2 Reviews

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4.5 out of 5 stars (2 customer reviews)

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21 of 22 people found the following review helpful:

5.0 out of 5 stars Insightful Ideas That Will Make A Difference!, 29 Mar 1999

By A Customer

Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these.

Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing!

Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises!

Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help. If the answer is "yes" then seriously consider picking up a copy of this book. It offers a lot of thoughtful well-researched insight for the modest cost involved. It is also very easy for anyone to read and digest. Highly recommended!

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2 of 3 people found the following review helpful:

4.0 out of 5 stars Smart People will read this, 8 May 2003

By	N. Salmon "nigel@treflyn-barn.com" (Wales UK) - See all my reviews (REAL NAME)

Home business is all about occupying a niche position, we liked this book because it offers people an affordable way to create their own identity. Very good, can be adapted to all types of Home business, entrepreneurship, and network marketing too. All good stuff.

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