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Advertising Concepts and Copy
 
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Advertising Concepts and Copy (Paperback)

by G Felton (Author)
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Advertising Concepts and Copy + Creative Advertising: Ideas and Techniques from the World's Best Campaigns + The Fundamentals of Creative Advertising
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Product Description

Review
The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended.

Product Description
Advertising covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. This title includes over two hundred advertisements, many in colour, which demonstrate the thinking and writing that underlie the best advertising.

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