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Type in Use: Effective Typography for Electronic Publishing
 
 
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Type in Use: Effective Typography for Electronic Publishing (Paperback)

by AW White (Author) "You have used all the tricks at your disposal to entice the reader into the text: provocatively written, dynamic display typography, intriguing imagery, visible captions,..." (more)
4.3 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Paperback: 207 pages
  • Publisher: W. W. Norton & Co.; Expanded edition edition (22 Sep 1999)
  • Language English
  • ISBN-10: 0393730344
  • ISBN-13: 978-0393730340
  • Product Dimensions: 27.9 x 21.6 x 1.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 1,076,083 in Books (See Bestsellers in Books)

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Product Description

Product Description

Organized by type application - text, headlines, subheadings, breakouts, captions and five more categories - this work provides information for designers and editors that can be applied to all print and non-print media. Alex White has dissected typography into its most logical components, basing his approach on more than 15 years of teaching designing and lecturing.
Inside This Book (Learn More)
First Sentence
You have used all the tricks at your disposal to entice the reader into the text: provocatively written, dynamic display typography, intriguing imagery, visible captions, and well-placed white space. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3 Reviews
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4.3 out of 5 stars (3 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
3.0 out of 5 stars Reasonable guide for newbies, but don't rely on it, 8 April 2002
By Neil Lewis (London) - See all my reviews
  
An interesting resource for those new to publishing, with some good pieces of advice about different elements of paper-based design (covers, captions, subheads, etc) and a nice chapter on web site design. The book however suffers when describing colour layouts as it is printed in black and spot red, with the examples in black only. Also, some of the examples are dated and some others (particularly from magazines) are very much in the american idiom, which isn't too popular in europe.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars "The most significant book of the digital publishing age", 29 Jul 1999
By A Customer
TYPE IN USE by Alex White transcends the trendy DTP "how-to" bookshelf with the real story on how to craft truly fine pages of typography! The first edition was the top selection for publication designers in The Designers' Bookshelf of The Design Center, but has been out of print for more than two years. Now this important work is back, and the editors at graphic-design.com agree -- Type In Use is the essential book for anyone who wants to really understand how to make typography do what it's supposed to do! . . . Alex writes: "Our job [as designers] is to compose elements to make them maximally interesting and comprehensible. 'Maximally interesting' does NOT mean 'Hey, Wow! Pop! Zoom!' It means revealing the content of the story instantly and efficiently." . . . Type In Use will train you how to accomplish that goal. You'll know where to put type on the page, and how to put it there. But unlike any other book in the past 25 years... Type In Use will tell you WHY! If your goal is persuasive, successful publishing, don't wait for this one to go out of print too... just click up there and buy it NOW. You will be very glad you did.
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0 of 5 people found the following review helpful:
5.0 out of 5 stars quite possibly the finest..., 19 Jul 1999
By A Customer
quite possibly the finest book i have ever been in the preface of.
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