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Media Man: Ted Turner's Improbable Empire (Enterprise (W.W. Norton Paperback))
 
 

Media Man: Ted Turner's Improbable Empire (Enterprise (W.W. Norton Paperback)) (Paperback)

by K Auletta (Author) "Getting fired came as a shock to Ted Turner ..." (more)
5.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Paperback: 160 pages
  • Publisher: W. W. Norton & Co.; New edition edition (18 Oct 2005)
  • Language English
  • ISBN-10: 0393327493
  • ISBN-13: 978-0393327496
  • Product Dimensions: 20.1 x 13.5 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 800,387 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review
"[An] engaging book... an intriguing study of an entrepreneurial outsider." Financial Times; "This short biography does an excellent job." The Economist; "A nuanced and engaging portrait of an immensely complicated man...Readers may find more detailed analyses of the merger of AOL and Time Warner, but they will find none more entertaining, straightforward, or comprehensible." Washington Post Book World

Product Description
Ted Turner revolutionised television. Foreseeing cable's potential in its infancy, he transformed a tiny UHF station in Atlanta into a national superstation, invented CNN and turned sports teams and the MGM film library into lucrative programming. Ken Auletta, a very successful media journalist, enjoyed unparalleled access to the outspoken and defiant Turner in writing this "entertaining book" (The Sunday Telegraph), capturing the visionary businessman as he built - and lost - his improbable empire.

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Inside This Book (Learn More)
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Getting fired came as a shock to Ted Turner. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars The Rise and the Fall of the Turner Empire, 9 Jan 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
How does a guy who sells billboards create a media empire? In 2001, author Ken Auletta won a National Magazine Award for his profile of media mogul Ted Turner in 'The New Yorker'. In this book, he expands this profile, giving colorful detail about the remarkable life of the colorful, outspoken and complicated business cowboy. Auletta shows that Turner is shocking, abrasive and driven, but he rarely goes more deeply into Turner's motivations than to explain his rebellion against his father. The book chronicles Turner's revolutionary, meteoric creation of a cable empire, including the nation's first cable superstation, and the founding of CNN. It follows Turner as Time Inc., gobbles up his thriving company. Auletta takes a hard look at the personalities that engineered the formation of AOL Time Warner, then the world's biggest media company. Unfortunately, at this point, Auletta becomes preoccupied with the dealmakers and - like AOL TW - places Turner on the back burner. This is just a detour, however, from his compelling portrayal of a corporate superstar who ran his business from his gut. We recommend this fascinating read.
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