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The Theory and Practice of Revenue Management: 68 (International Series in Operations Research & Management Science)
 
 

The Theory and Practice of Revenue Management: 68 (International Series in Operations Research & Management Science) (Paperback)

by Kalyan T. Talluri (Author), Garrett J. van Ryzin (Author) "This chapter provides an introduction to the topic of revenue management (RM) ..." (more)
5.0 out of 5 stars See all reviews (1 customer review)
Price: £69.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Paperback: 714 pages
  • Publisher: Springer (13 April 2005)
  • Language English
  • ISBN-10: 0387243763
  • ISBN-13: 978-0387243764
  • Product Dimensions: 23.4 x 15 x 3.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 230,541 in Books (See Bestsellers in Books)

    Popular in this category:

    #58 in  Books > Business, Finance & Law > Management > Operational Research
  • See Complete Table of Contents

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Product Description

Review
"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.

Part II covers, in Chapters 5 and 6, both dynamic pricing and auctions. If there is a fault with the book, it is the fact that the role of variational methods and dynamic game theory in pricing is not stressed. However, that material is rather advanced and in its infancy with regard to revenue management; so excluding it makes a great deal of editorial sense.

Part III could be titled "Applications," and it has illustrative examples for almost every type of decision environment in which revenue management has been studied and/or practiced. In closing I reiterate that this is an outstanding book and a must have reference for anyone doing research on revenue management."

Terry L. Friesz, Harold & Inge Marcus Chaired Prof.

Pennsylvania State University

To be published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4: 4 in December 2004

Product Description
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.


Inside This Book (Learn More)
First Sentence
This chapter provides an introduction to the topic of revenue management (RM). Read the first page
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The Theory and Practice of Revenue Management: 68 (International Series in Operations Research & Management Science)
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Average Customer Review
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Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
5.0 out of 5 stars A Must Read - Must Buy Book for Revenue Managers, 24 Aug 2006
By Ian Yeoman (Wellington, New Zealand) - See all my reviews
(REAL NAME)   
If you want to know nearlly everything about revenue management, this is the book for you. This is a book for Operational Researcher rather than the Hotel Manager. It is a technical account of RM, therefore it is mathematical in content. Well researched and very comprehensive. Easy to read, if you can read science and math's.. The missing bits are what the practitioner needs, but that can be found in other books i.e., bits on distrubution. The authors provide the best account of RM development, present states and future options.

It is a must read and must buy book for RM guru's
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