by Seth Godin
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by Don Peppers
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by Al Ries
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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell |
by Naomi Klein
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Review
" Book of the Year"
--Tom Peters
" Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."
--George Gendron, "Inc." magazine
The book that's revolutionizing marketing in the '90s."
--David Weinberger, "Wired"
" A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition."
--Esther Dyson, President, EDventure Holdings
" Hands down...the best marketing book for the interactive age."
--Andrew Jaffe, Vice President and Executive Editor," Adweek"
Synopsis
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want.
" Book of the Year"
--Tom Peters
" Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."
--George Gendron, "Inc." magazine
The book that's revolutionizing marketing in the '90s."
--David Weinberger, "Wired"
" A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition."
--Esther Dyson, President, EDventure Holdings
" Hands down...the best marketing book for the interactive age."
--Andrew Jaffe, Vice President and Executive Editor," Adweek"
Synopsis
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want.
Inside This Book
(Learn More)
First Sentence
In late 1991 the telegraph industry's life was taken, suddenly and brutally, by the facsimile machine. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
In late 1991 the telegraph industry's life was taken, suddenly and brutally, by the facsimile machine. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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