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Customers for Life: How to Turn That One-Time Buyer into a Customer for Life

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Customers for Life: How to Turn That One-Time Buyer into a Customer for Life (Hardcover)

by Carl Sewell (Author), Paul B. Brown (Author)

4.3 out of 5 stars See all reviews (6 customer reviews)

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Product details

Hardcover: 208 pages
Publisher: Doubleday (Sep 1990)
Language English
ISBN-10: 0385415036
ISBN-13: 978-0385415033
Product Dimensions: 23.6 x 15.2 x 2.3 cm

Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 1,196,959 in Books (See Bestsellers in Books)

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Product Description

From the Author

Thanks to you, here's the new version.
Thank you, thank you, thank you. Carl and I could not imagine your reaction to Customers for Life. The book has now sold 800,000 copies worldwide. (Let me know if you need to read the book in Norwegian.) So, in reponse we would like to say two things: 1. Thank you--and thanks to the people at Amazon.com for (in large part) making this possible. 2. We (finally) have an answer to all those people who said: "When are you going to update the book?" We have. This is thenew edition that has just beenpublished by Pocket Books. Thank you, again. --This text refers to an out of print or unavailable edition of this title.

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	78% buy the item featured on this page: Customers for Life: How to Turn That One-Time Buyer into a Customer for Life 4.3 out of 5 stars (6)
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	6% buy The One Minute Manager 3.9 out of 5 stars (39) �4.38
	5% buy 7 Habits of Highly Effective People 4.2 out of 5 stars (125) �8.16

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Customer Reviews

6 Reviews

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Average Customer Review

4.3 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A must read for every business owner, 20 May 1999

By A Customer

This review is from: Customers for Life (Paperback)

None of the ideas in this book are ground breaking, but the author does a great job of explaining how they translate into loyal customers for your business. There is no abstract psychological babbling lots of similar books have. The author clearly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts.

Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars The "Bible" of my Business, 8 Dec 1998

By A Customer

This review is from: Customers for Life (Paperback)

My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Readable, a success story, with application to your business, 14 Nov 1998

By A Customer

This review is from: Customers for Life (Paperback)

Sewell Cadillac is a world class organization visited annually by Japanese Businesses to evaluate his style of management. This is the most readable book on business since the One Minute Manager. Pracital business experiences which can be applied to any business not just a car dealership. Example: 'Threat a customer as you would your best friend Don't charge for the small stuff.' I bought 34 copies for all my managers. You'll pick it up read it in a few hours and then read it again.

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Most Recent Customer Reviews

5.0 out of 5 stars Customer for Life means business for life
If you want to keep your customers and bring in new ones this is the book for you. Carl not only knows that customers are the life blood of a business but how the employees are a... Read more

Published on 15 Jan 1999

5.0 out of 5 stars No kidding -- this book inspired me to start a company!
I'll probably write again after reading the revised version -- I'm so excited it's been updated! Recently, I revisited my copy of "Customers for Life. Read more

Published on 8 Sep 1998

1.0 out of 5 stars This guy expects a little too much from the working world.
A chapter-by-chapter adventure into situations where "someone" didn't bend over backwards to keep this guy as a customer. Read more

Published on 7 May 1997

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